WB Wellness will distribute Flow Alkaline Spring Water, as well as select Flow flavoured water, in up to 25 Caribbean markets, up to seven Central American markets, and in travel retail in the region over the term of the distribution agreement.
Flow’s founder and CEO, Nicholas Reichenbach, said: “The consumer recognition of Flow’s value proposition as a leading brand in sustainable practices is accelerating rapidly in the Caribbean and Central America, and we are delighted to be partnering with WB Wellness to quickly access new points of distribution in these new markets.
“This distribution also adds an incremental step for Flow into the Caribbean market, complementing the recent partnerships with luxury hotel operator Accor and Norwegian Cruise Line.”
“Flow Alkaline Spring Water and Flow flavoured water are ideally suited for our growing portfolio of wellness products, not only for their high-quality, superior taste, but also because sustainability has become an increasingly important concern in the markets where we operate,” said Phillip Jarrell, Chief Operating Officer of WB Wellness.
“Waste management on Caribbean islands, for example, is crucially important and so consumers in those markets value and appreciate brands like Flow that are committed to offering its products in recyclable and renewable packaging.
“Also, many cruise line operators and hotels in the region are now mandating the elimination of plastic in favour of sustainable eco-friendly packaging alternatives, and Flow products fit that need perfectly.”