Foreo has launched its first placement in Philadelphia with a point of sale (POS) at Terminal D-E of Philadelphia International Airport in partnership with 3Sixty Duty Free.

The new counter displays a range of bestsellers and skincare gadgets from the Swedish beauty and tech company and is positioned alongside a range of holistic beauty brands.

The move marks the continued expansion of Foreo in the US and adds an important location to its portfolio with 3Sixty, which the company entered into a partnership with in 2021.

“We’re ecstatic to finally have secured a placement in one of the most historical states in America in partnership with 3Sixty Duty Free,” said Global Travel Retail Director, Gary Leong.

“Philadelphia is a hub of business and culture, and our placement there reflects Foreo’s desire to expand and grow further and take the world by storm in a similar manner.”

The POS carries the Luna 3, the Luna Mini 3, the UFO and its accompanying masks, as well as the Bear.

Each of these devices offers travellers a complete skincare routine.

The Luna Mini 3 delivers a deep cleansing experience, with its soft silicone bristles designed to remove dirt and oil that has collected on the surface of the skin.

On top of its skin cleansing abilities, the Luna 3 provides facial massages via the Foreo app, which have been professionally designed by an aesthetic expert.

Post-cleansing, customers can utilise the UFO, a 90-second masking device that helps active ingredients inside the mask absorb better into the skin through the use of T-sonic pulsations, thermo-therapy and cryotherapy.

The UFO also features a full spectrum of LED lights to help revitalise and refine the complexion.

To complete the three-step process, the microcurrent Bear device can be used to help tighten and lift the contours of the face to encourage a more youthful looking appearance.

Philadelphia International Airport serves 32.24 million passengers annually, with 25 airlines (including all major domestic carriers) offering nearly 500 daily departures to more than 140 destinations worldwide.

Tourism to the city is on the rise, with 36.2 million people visiting the five-county Greater Philadelphia region in 2021 – a 21 percent increase from 2020, according to the latest figures from the the City of Philadelphia in partnership with Visit Philadelphia and the Philadelphia Convention and Visitors Bureau.