10 new retail units as LAX T1 revamp nears completion

By Luke Barras-hill |

LAWA

LAX and Westfield are transforming the retail areas at the airport. Source: LAWA.

Westfield Corporation will reveal a further ten new retail and dining options at Los Angeles International Airport (LAX) Terminal 1 this year as work on a $508m upgrade plan nears completion.

 

Retail fixtures from Kiehl’s and MAC Cosmetics are set to grace a 10,349sq ft area in the final piece of a jigsaw aimed at re-mapping the passenger experience across LAX’s terminals.

 

Once complete, the Southwest Airlines’ hub terminal will feature 20 new dining and retail outlets across more than 32,000sq ft of commercial space – almost tripling the previous layout.

AIRPORT FIRSTS

Included in the mix are three local concepts and three ‘airport firsts’ for passengers.

 

L’Oréal brand Kiehl’s and Estee Lauder’s MAC Cosmetics will introduce natural skincare solutions and a medley of lipsticks, blush mascara and eyeshadow, respectively.

 

The New Stand and The New Stand Kiosk will carry an assortment of travel essentials and refreshments.

News

New Stand will offer passengers a range of travel essentials, coffee and convenience items.

Meanwhile, F&B options include Cassell’s Hamburgers – described as a ‘crown jewel of LA’s culinary realm’, alongside Chick-Fil-A, Einstein’s Bagels, Pei Wei Asian Diner, Trejo’s Tacos and Urth Caffe [click below for a walkthrough video].

Commenting on the lineup, Dan Hough, Vice President, Westfield stated: “Step by step we’ve watched the Terminal 1 experience transform into something uniquely Los Angeles that rivals the world’s best airport terminals.

“Now, working in partnership with LAWA and Southwest, there’s even more to be excited about with this premier roster of dining, retail and amenities for the millions of travellers who use LAX as their gateway to the world.”

Adding her comments, LAWA CEO Deborah Flint said: “We are excited to advance another major step towards our vision of Gold Standard Airports.

“Our guests will find a modern airport experience – one that is futuristic with its variety of food and retail selections and the transformation of space from closed and dark to an open aesthetic experience with Los Angeles flair.”

CONCESSION INCOME +6.8%

Beginning in 2014, the project has been engineered to minimise disruption to passengers travelling through Terminal 1.

As reported, the design theme for Terminal 1 is ‘The Unexpected’, which will blend expanded views of flight operations ‘inviting’ sight-lines with ‘sculpted facades’ and ‘pops of colour’ within the interior areas as Southwest upgrades its customer gate areas.

Caffe

A number of airport ‘firsts’ will arrive at LAX Terminal 1.

Last year, Terminal 1 served 9.6m passengers as LAX hit 84.5m across all its terminals (including TBIT).

Concession revenue at LAX reached $451.1m (+6.8%) as total operating revenue matched that growth to reach $1.4bn, according to LAWA financial disclosures for the fiscal year ended 30 June 2017. Of that, income from duty free contributed $78.1m.

In-terminal concession revenue is defined as income collected from – but not limited to – concession rentals, food and beverage and duty free and retail merchants (gifts, news, and novelty items).

“The increase was primarily a result of growth in duty free revenues of $9.8 million, or 14.8% due to increase in international passengers, and increase in advertising revenue of $1.6 million, or 6.1% due to negotiated increases in the minimum annual guarantee (MAG),” added LAWA.

Westfield Corporation entered into a Terminal Commercial Management Concession Agreement at Terminal’s 1, 3 and 6 to develop, lease and manage retail, F&B and other services in 2012 for a period of 17 years.

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