Gruppo Montenegro signs with Monarq Group for select Americas distribution

By Charlotte Turner |

Amaro-Montenegro-from-Gruppo-Montenegro-lead

Monarq will distribute Amaro Montenegro as part of the the Gruppo Montenegro portfolio in select Americas duty free locations.

Italian Spirits and Food Manufacturer, Gruppo Montenegro, is partnering with independent drinks distributor, Monarq Group, beginning October 2019, to grow its duty free presence within the US and the Caribbean.

 

Monarq, who will be the exclusive distribution partner for Gruppo Montenegro in Latin American, Caribbean domestic and duty free, in addition to its duty free business in the USA will be managing a range of Italian spirits, including Amaro Montenegro, Select Aperitivo and Vecchia Romagna Brandy.

 

Robert de Monchy, founder and CEO of Monarq Group, says: “As a brand building company that prides itself on identifying consumer needs and market opportunities, we are thrilled to partner with Gruppo Montenegro to grow their iconic portfolio of Italian spirits in Latin America, the Caribbean and USA duty free”.

 

Robert Cullins, Regional Director – Americas, Gruppo Montenegro, adds: “We appreciate Monarq’s commitment to compete in the luxury spirits business. As two companies that are committed to long term, sustainable growth, we are excited to partner and look forward to unleashing the full potential of our portfolio in Latin America”.

 

Gruppo Montenegro joins Monarq Group’s wide-ranging spirits portfolio which includes Jack Daniel’s, Woodford Reserve, Herradura Tequila, St Germain, Santa Teresa Rum, Opihr Gin, Licor 43, Bols and Gosling’s Rum, among others.

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