Travel retail buyers attending the Duty Free & Travel Retail Summit of the Americas in Orlando (30 March-2 April) will be able to try Whitley Neill Handcrafted Dry Gins as Halewood Wines & Spirits announces it will take its own stand at the event.

As reported, the 2020 Summit of the Americas has now been cancelled.

Having previously been present at the show through its Americas distribution agent, Halewood Wines & Spirits will this year display spirit brands at booth 507 at the Hyatt Regency (31 March – 2 April).

Aside Whitley Neill Handcrafted Dry Gin and its flavour variants, the company’s portfolio includes the likes of Marylebone super-premium gin, Crabbie’s Scotch Whisky, Dead Man’s Fingers rums and Sadler’s Peaky Blinders Irish Whiskey.

AMERICAS: A CORE TARGET

The company expects its footprint to grow in 2020 via wider business agreements with Lagardère Travel Retail, King Power, DFS and Lotte Duty Free, to name a few, with the Americas identified as a core target region.

Simon Roffe, Managing Director Global Travel Retail, Halewood Wines & Spirits said: “Whitley Neill Gin is already listed in key US gateway airport locations, including New York JFK and Washington with Los Angeles and San Francisco due to come online soon, and the response from travellers has been fantastic.

“We have committed to additional promotions and activations with our existing US operators to drive the in-store visibility of the brand.

“We are following the success of this brand in the Americas with a powerful marketing drive in support of some of our other premium spirits such as Crabbie’s Yardhead Scotch, Dead Man’s Fingers rums and Peaky Blinders whiskey.

“All of these lend themselves to colourful themed activations so you can expect some excitement with those brands in the next year. The brands are being rolled out simultaneously in the domestic markets in North and Central America and we hope the success of one will fuel the drive of the other.”