The Brand Day highlighted opportunities for customer engagement, activations and promotions.

Harding+ has offered a first look at its next generation of experiential retail with the inaugural Brand Day, which took place on 2 November onboard the new Sun Princess.

The event drew more than 40 leading brand representatives and members of the industry press to discover the initiative that Harding+ describes as ‘a fresh chapter in luxury retail at sea’.

The retail proposition highlighted opportunities for customer engagement, activations and promotions tailored to today’s cruise passengers.

“We are thrilled to host Brand Day aboard the Sun Princess, welcoming our valued brand partners to experience firsthand the exciting possibilities that lie within our luxury retail environment,” said Chris Matthews, Harding+ CEO.

“With a unique setting and an affluent audience, the Sun Princess serves as a powerful platform for brands to showcase their offerings, build loyalty, and engage consumers in unforgettable ways.”

The Sun Princess features more than 5,000 square feet of retail space.

The Sun Princess is the latest addition to the Princess Cruise Lines fleet, featuring over 5,000 square feet of retail space across two decks, designed by Harding+.

The retail experience is characterised by a fluid, immersive space that favours experiential shopping over browsing.

Both deck areas have showcase areas and pop-ups and the experience extends out of the shops and lounges into the long walkways, which benefit from ample natural light.

Harding+ executives provideddetailed information about how the spaces came together.

Spaces such as the Breitling/Tag Heuer watch lounge and the bespoke Swarovski boutique are pegged to encourage dwell time and return visits.

On the day, brand partners could discover the the retail experience in full with Harding+ executives on hand to provide detailed information about how the spaces came together and how they can be utilised to help make brands and products shine.

It also highlighted the variety of versatile brand activation opportunities available onboard the Sun Princess.

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