The Freixenet and Mionetto brands will be a key focus at the 2026 SOTA.

Sparkling wine specialist Henkell Freixenet will showcase its portfolio of cava, sparkling wine, prosecco, crémant and champagne brands – as well as its range of wines and spirits – at the upcoming 2026 Summit of the Americas (Stand 513).

The company’s Freixenet and Mionetto brands will be a key focus for the year ahead, as the company targets growth across the Americas region.

“We are satisfied with our development last year in the Americas,” noted Freixenet Head of Sales Global Travel Retail Ramon Olivé.

“Freixenet continues to strengthen its position as a leading global brand, and this year we will further elevate its presence with the launch of Freixenet Solare, a new addition and entry into the spirits category that broadens the portfolio and opens the door to new consumption occasions.

“Our Mionetto brand maintains its strong momentum, delivering continuous growth, also due to the aperitivo trend. In line with this expansion, we are introducing the new 5cl aperitivo format, designed to meet the needs of key on the go channels and particularly… airlines and cruise lines.”

At the Orlando show, the Henkell Freixenet booth will feature a dedicated spritz bar, where visitors can sample the Mionetto Aperitivo Spritz and Freixenet Solare Spritz, both available in no, low and alcoholic versions.

At the Orlando show, the Henkell Freixenet booth will feature a dedicated spritz bar, where visitors can sample products in no, low and alcoholic versions.

“We look forward to this new edition of the Summit of the Americas in Orlando, marking an exciting new location for the event,” added Olivé. “The Summit remains a key date in our calendar due to the strong presence and performance of our brands across the Americas region.

“It provides the ideal platform to meet with our existing business partners, share our plans for the year, present our latest innovations, and align on future priorities. The event also serves as a valuable opportunity to connect with new customers and business partners, expand into additional locations and channels, and further strengthen the presence of our brands throughout the territory.”

From a channel perspective, for Henkell Freixenet airports remain a strategic priority. In the US, the company aims to expand its footprint with Gratien Meyer crémant, while exploring additional opportunities in locations such as Lima with Freixenet and Mionetto.

The company is also targeting expansion within the cruise sector, which is experiencing significant growth. “We will be present at Food and Beverage at Sea (SeaTrade) in Miami on 15–16 April, where we will continue the conversations initiated in Orlando and further explore opportunities to expand our footprint within the cruise sector,” Olivé continued.

“This event represents a key platform for deepening our engagement with industry partners and advancing our ambitions in this rapidly growing channel.”

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