The Nuance Group has opened the world's first Jack Daniel's duty free store at Houston's George Bush Intercontinental Airport (IAH) Terminal D in partnership with Tennessee whiskey maker Jack Daniel's.

In a statement, Nuance said that the new store offers travellers the opportunity to take a little bit of Tennessee back home with them: ‘Prominently decked-out in the brand's signature black and white colours, the new duty free/travel retail store specializes in all things Jack: shirts, hats, jackets and other items carrying the logos and designs of the world's top selling whiskey in addition to offering the Jack Daniel's family of Tennessee whiskies.’

Nuance adds that the grand opening festivities included an appearance by Jack Daniel's great grand-niece and official whiskey taster Lynne Tolley, who signed copies of her new Jack Daniel's cookbook, Cooking With Jack, and offered attendees food recipe samples that include a little of her hometown product.

According to Richard Rendek, CEO for The Nuance Group North America, the decision to open the first duty free Jack Daniel's store was an exciting and an easy one to make: ‘Jack Daniel's is a worldwide iconic brand and pairing it with one of the busiest airports in the world and a variable rent structure, makes for a creative and sound business decision.’

Randy Goodman, Commercial Development Manager for the Houston Airport System adds: ‘The Nuance Group has been a great retail partner since 2005 and we have seen consistent growth with them. As IAH celebrates its 40th anniversary, we are tremendously pleased to be able to be part of this latest innovation and bring a unique offering to our airport.’

Commenting on the new Jack Daniel's store, Jim Perry, Travel Retail Director for Jack Daniel's parent company Brown-Forman said: ‘The Nuance Group is a top-flight airport retailer and everything they do is high calibre. They have done a spectacular job here catching the feel and spirit of Jack Daniel's and that will be apparent to the passengers travelling through this airport,’ he said.