Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.HTAs new $3.4m campaign
By Administrator |
Hawaii's Tourism Authority has announced that it is to spend some $3.4m on a series of marketing initiatives to try and boost tourist visitor arrival numbers to Hawaii from Japan, North America, Australia, and New
Zealand.
The initiative follows a big shortfall in the number of higher spending tourist visitors to Hawaii in particular and the new initiative is aimed at recapturing some of these tourists. Part of this campaign will also include commuter train advertising in Tokyo and Osaka and television promotion in Japan.
At the same time, the HTA has recently re-elected its chairman, Kelvin Bloom and Sharon Weiner is to continue as vice chairwoman. Weiner is the Vice President of Global Communications and Government Relations for DFS Group.
‘Go further with collaboration’, hear attendees
TR Sustainability Week 2023 live sessions kicked off on Tuesday* (5 September) with keynote...
The QDF Way #1: Mastering successful partnerships in the luxury space
[PARTNER CONTENT] In part one of this new and exclusive video insights series produced by...
The Sustainability Pitch Session 1: Chilly's
TRBusiness is delighted to announce the first Sustainability Pitch session of Travel Retail...
-
The Americas,‘Go further with collaboration’, hear attendees
-
-
The Americas,
The Sustainability Pitch Session 1: Chilly's
In the Magazine
TRBusiness Magazine is free to access. Read the latest issue now.
