HTAs new $3.4m campaign

By Administrator |

Hawaii's Tourism Authority has announced that it is to spend some $3.4m on a series of marketing initiatives to try and boost tourist visitor arrival numbers to Hawaii from Japan, North America, Australia, and New

Zealand.

The initiative follows a big shortfall in the number of higher spending tourist visitors to Hawaii in particular and the new initiative is aimed at recapturing some of these tourists. Part of this campaign will also include commuter train advertising in Tokyo and Osaka and television promotion in Japan.

At the same time, the HTA has recently re-elected its chairman, Kelvin Bloom and Sharon Weiner is to continue as vice chairwoman. Weiner is the Vice President of Global Communications and Government Relations for DFS Group.

International

OUT NOW: June/July issue + Top 10 Airports

The TRBusiness June/July 2024 edition, featuring the Top 10 Airports report, is now available...

International

TR Consumer Forum 2024 photo gallery now live

The TR Consumer Forum 2024 was packed with memorable moments, from the very first networking...

International

TR Consumer Forum welcomes Gulf Beverages

TRBusiness is proud to announce Gulf Beverages and African + Eastern as Diamond Sponsors for the...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend