Dufry-owned Hudson Group has secured a licence agreement with Bluestar Alliance to acquire 34 of its Brookstone airport retail locations in the US.
Hudson has also inked a deal to obtain assets related to the operation of the Brookstone stores at the airports from Apex Digital and will possess exclusive rights to sell select Brookstone products.
US brand Brookstone merchandises travel, wellness, home and entertainment goods.
The agreement spans 30 stores that are currently open, with 33 of the 34 shops in total located at airports where Hudson already operates.
“The addition of Brookstone to our already diverse portfolio of branded concepts further strengthens our retail offering and nicely complements our travel convenience business,” said Roger Fordyce, Hudson Group CEO.
“We are pleased Bluestar has entrusted Hudson to grow Brookstone’s brand across U.S. airports, which underscores our strong reputation of successfully operating branded and specialty stores in the highly-regulated travel retail environment.”
Joey Gabbay, CEO of Bluestar Alliance that owns and manages the Brookstone brand added: “We are proud to announce our new partnership with Hudson Group, the preeminent leader in the industry, who will now operate, manage and most importantly, grow our Brookstone branded retail footprint in North America.”