Dufry opens first MAC Lips Studio pop-up in the Americas at Chicago O’Hare International Airport Terminal One.

Dufry-owned Hudson Group, in partnership with MAC has opened the first MAC Lips Studio pop-up in the Americas at Chicago O’Hare International Airport Terminal One (C Concourse).

Working with the City of Chicago Department of Aviation (CDA), owner and operator of O’Hare, Robinson Hill Hospitality Group, LLC, B.T. II, Inc. and Corliss Stone-Littles, LLC., the retailer says the new space is an example of the evolving consumer demand for pop-up experiences in travel retail – leading to discovery and excitement for passengers.

The 100sq ft (9.3 sq m) location, adorned with colour and product variety ‘unique to MAC’ will include over 250 skus across all lip categories.

These include lipstick, lip-liners, lip-gloss and lip-care. MAC artists will also offer travellers complimentary lip demos and application tips for the perfect finishing touch on-the-go.

Michael Mullaney, Executive Vice President of Corporate Strategy and Development at Hudson Group said: “Hudson Group is excited to work with the Chicago Department of Aviation at O’Hare International Airport to deliver flexible, stand-out experiences for travellers.”

“Many people discover new brands when they are traveling and MAC Lips will offer quick-stop shopping environment for the beauty-conscious traveller.

CDA Deputy Commissioner of Concessions Juan Manzano added: “We are pleased that Hudson Group chose O’Hare as the venue for its first MAC Lips Studio pop-up. This internationally-known makeup brand will be well-received by travellers looking for a gift or even a quick makeover!”