Dufry/Avolta-owned Hudson has been awarded a 15-year concession to redevelop and expand more than 3,300sq ft of commercial space at Fresno Yosemite International Airport (FAT).

The news, books and convenience retailer will transform three shops within its existing retail space pre- and post-security in 2024 and 2025 as it consolidates its alliance with the airport.

A triumvirate of stores include a standalone Hudson unit, a combination Hudson and Brookstone store, and Hudson and Einstein Bros. Bagels – a first-of-its-kind hybrid concept.

Hudson will introduce new and enhanced digital technology and a wider assortment of local brands, adds the company.

Each new store will boast self-checkout facilities and mobile points of sale for a more seamless purchasing experience, while customers can avail of the ‘Red by Dufry’ loyalty programme.

Local variety

In addition to the typical travel convenience assortment, the stores will carry a curated collection of souvenirs and local goods such as Hinkle’s Honey, Life’s Grape, Raphio Chocolate and others.

The stores will be operated alongside local Airport Concessions Disadvantaged Business Enterprise (ACDBE) Partner Martinez Niebla, LLC.

“Hudson is excited to further the strong partnership that we have built over the years with the Fresno Yosemite International Airport with this opportunity to reimagine our retail offering,” said Brian Quinn, North America Head of Retail Operations. These new stores will give travellers the best retail experiences in the industry through leading digital innovation, brand assortments, and customer service.”

“A continued partnership with Hudson delivers new and refreshed concepts to travellers flying through Fresno Yosemite International Airport while introducing visitors to our region with locally produced products,” said Director of Aviation Henry Thompson. “The Airport is pleased to have Hudson’s first ever Einstein Bros. Bagels location and we look forward to the opening of their reimagined stores.”

All images courtesy of flyfreso.com