Hudson Group unveils first six shops at IND; second airport FAO Schwarz store

By Andrew Pentol |


The second FAO Schwarz airport store has been unveiled at Indianapolis International Airport.

Dufry-owned Hudson Group has unveiled its first six stores at Indianapolis International Airport (IND) where it secured a new 10-year contract earlier this year. The concepts include travel and luxury retail brands FAO Schwarz, Tumi, Vineyard Vines, Ink, Hudson and tailored local staple Pitstop by Hudson.

The FAO Schwarz outlet offers signature toys and items and FAO Schweetz treats and sweets, while the Tumi shop sells bags and travel accessories for business and leisure travellers. The Ink bookstore offers a curated assortment of bestsellers, small press titles, classics, prizewinners and local favourites, along with a selection of toys, stationery, fashion, artwork, travel essentials and indulgences.

Additionally, the Hudson outlet provides a range of books, magazines, snacks, beverages, travel and convenience necessities, local souvenirs and electronics and Pitstop by Hudson, a Motor Speedway-inspired travel convenience concept is designed and merchandised to offers travellers essentials and treats.

This latest expansion at IND is part of the airport’s concession refresh programme, aimed at better serving the record 9.4 million passengers that visit the airport. It follows the recent award of six new duty free shops at Newark Liberty International Airport Terminal B in a joint venture with Byrd Retail Group.


Hudson, which will add nearly 9,000 incremental square feet to the brand’s portfolio, will occupy the largest retail store to date at IND spanning 1,700sq ft. The new stores will be operated under a joint venture between Hudson Group and its Airport Concessions Disadvantaged Business Enterprise partners. These are Erin Humphreys or EnRoute Spa and Milan Patel of OHM Concessions Group.

Last Tuesday (22 October 2019), Hudson celebrated the grand opening of FAO Schwarz, by surprising consumers with board games, toy soldiers, a balloon artist and a photo booth.

Hudson Group and FAO Schwarz previously unveiled the toy store’s first airport location at LaGuardia International Airport in December 2018. The celebratory occasion was brought together by partners and executives from each brand, including Mario Scorcia, Executive Vice President, Hudson Group, Janet Keane, Director of Licensing at ThreeSixty Brands Group, owner of FAO Schwarz and Mario Rodriguez, Executive Director, Indianapolis Airport Authority.


Hudson celebrated the grand opening of FAO Schwarz with a special event at the airport last week.

Roger Fordyce, Chief Executive Officer, Hudson Group commented: “The Indianapolis International Airport was recently ranked as North America’s best airport for the sixth year in a row, so we are both hohnored and thrilled to enter this new market and add the IND Airport team to our Hudson family.

“With the ultimate goal of turning the world of travel into a world of opportunity for travellers, Hudson is poised to offer our customers a gateway to a variety of exceptional retail experiences unlike any other travel brand, with authentic Hoosier flair and an unmatched sense of place.”

Keane added: “We are committed to providing a larger-than-life adventure that sparks the imagination of all who pass through FAO Schwarz. With our exceptional partners, Hudson Group and, now, the Indianapolis International Airport, we are able to deliver the FAO experience to millions of jet setters and dreamers alike, helping travellers create new memories and relish in nostalgic moments along their journeys.”

Rodriguez remarked:  “In order to further solidify our position as the leading airport in North America, we set out to reenergise our retail and concessions offerings throughout the airport with a refresh initiative. In doing so, we have welcomed world-renowned partners such as Hudson Group and FAO Schwarz and look forward to improving upon our exceptional services and continuously raising our standard of excellence for travellers each day.”


Once the project is complete, Hudson’s newest store concepts will also include Tech on the Go, featuring leading brands such as Apple, Belkin, Beats, Bose, Mworks, RHA, House of Marley, Wicked, Sony, and Mophie. The space will include a live gaming lounge giving passengers the opportunity to play video games while waiting for their flights.

A Hoosier Crossing travel essentials and convenience store, will also open with the assortment based on four primary categories — media, essentials, marketplace and destination. The concept includes a number of locally inspired touches.


The Pitstop by Hudson Motor Speedway-inspired travel convenience concept offers travellers essentials and treats.


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