Hugo returns to IAADFS
By Administrator |
HUGO BOSS is be returning to the IAADFS Duty Free Show of the Americas next month after an absence of five years.
On its stand, 1011, the company will be previewing its BOSS Black and BOSS Orange Fall/Winter Collections for 2007- both lines represented with Menswear and Womenswear.
The company says its decision to return reflects HUGO BOSS? growing presence in the region, where retail sales doubled last year. Six new travel retail points of sale will open in 2007 in Bogot?, Miami, Minneapolis, New York (JFK T1 and T8), and Vancouver.
?We are delighted to be back at the Show. The Americas is a growing market for us, and our department is investing resources and stepping up its strategy in the region. We look forward to seeing many of our business partners at the exhibition and starting new exciting projects?, says Nadine Heubel, Head of Travel Retail at HUGO BOSS.
HUGO BOSS is already present in a number of key airport locations in the Americas, including Lima, Mexico City, New York JFK T4, Punta del Este, Rio de Janeiro, Sao Paulo, and Santiago.
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