Scott Wilson, Regional Sales Manager Western Europe & Americas at Imperial Brands.

Imperial Brands will return to the IAADFS Summit of the Americas 2026 in Orlando next month, using the regional platform to present its cross-category tobacco portfolio to partners across the Americas.

The event, taking place from 28–31 March at the Rosen Shingle Creek, remains a key fixture in Imperial Brands’ annual calendar and a strategic opportunity to reinforce relationships in what it views as a pivotal region for global travel retail tobacco.

At the show, the company will highlight a portfolio that balances international powerhouses with strong regional performers. Central to the presentation will be Davidoff, which marks its 100-year anniversary in 2026 and continues to hold strong recognition among legal-age travelling consumers.

Imperial Brands will also underline its customer-centric approach through a line-up tailored to diverse passenger demographics. American favourites such as Backwoods and USA Gold will sit alongside globally recognised names including L&B and Golden Virginia.

With the Americas expected to welcome significant inbound travel in the year ahead — including heightened attention around the FIFA World Cup across the USA, Canada and Mexico — the company sees the Summit as a timely moment to align with partners ahead of peak trading periods.

Scott Wilson, Regional Sales Manager Western Europe & Americas at Imperial Brands, said: “We’re very much looking forward to exhibiting at the Summit of the Americas and connecting with our partners and customers from across the region. With an exciting summer ahead and the FIFA World Cup bringing global attention to the USA, Canada and Mexico, the region will welcome millions of international travellers. Imperial Brands is proud to support this momentum with a multi-category portfolio of iconic brands tailored to the evolving expectations of global consumers.”

Imperial Brands will exhibit at Booth 301 during the IAADFS Summit of the Americas, reinforcing its commitment to the Americas market and its ambition to leverage major global travel moments to drive category performance.