Courage & Conviction is Virginia Distillery Co’s flagship range.

Spirit brand agency JP-GTR will showcase brands from Virginia Distillery Co and Grain & Barrel Spirits at the upcoming IAADFS show in Orlando.

Both companies are looking to leverage a strong domestic presence to target expansion within the travel retail channel. JP-GTR is acting as a global duty free agent, with a particular focus on Europe and the Americas.

The showcase forms part of JP-GTR’s broader strategy to introduce differentiated craft and premium American spirits into international duty free, supporting brand partners as they establish their first global listings.

Virginia Distillery Co will present its American single malt whiskies at the show, following the official recognition of the category in the US in 2025.

As the largest independent producer of American single malt whiskey in the country, the distillery’s flagship range, Courage & Conviction, offers provenance-led discovery and premium trade-up potential for international travellers.

Grain & Barrel Spirits will introduce its flagship Chicken Cock Whiskey, a brand with nearly 170 years of heritage. Established in 1856 and known as “The Famous Old Brand,” this bourbon is said to blend historic character with modern premium appeal.

Grain & Barrel Spirits will introduce its flagship Chicken Cock Whiskey, a brand with nearly 170 years of heritage, at the show.

Crafted from a mash bill of 70% corn, 21% rye and 9% malted barley – and aged for a minimum of four years in American white oak barrels – it delivers notes of toasted oak, butterscotch and vanilla. It is presented in a Prohibition era-inspired bottle designed to stand out on shelf.

“We are proud to bring two exciting American spirits portfolios to travel retail for the first time,” noted JP-GTR Founder Jean-Philippe Aucher. “These brands have built strong reputations domestically and are now ready for international discovery.

“The Summit of the Americas allows us to place them directly in front of key decision-makers, and we hope this will mark the beginning of meaningful distribution across the channel.”

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