Lagardère Travel Retail and Lima Airport Partners (LAP) have agreed a commercial strategy to “elevate” travel retail concepts through the introduction of 11 food and beverage units at Lima’s new terminal.
Spanning 3,300 sqm, the deal to operate the space comes two years after Lagardère expanded into Peru with the opening of duty free stores.
According to the retailer, the plans promise a “reimagined” culinary journey that brings together both local and international brands.
The units, set within the new Nación Sazón food hall concept, also highlight luminaries of the Peruvian gastronomic scene. ‘Nación Sazón’ translates as ‘The land of flavours’.
Featured chefs include Mitsuharu Tsumaru from Maido, ranked sixth in the 50 Best World Restaurants list, and Jaime Pesaque from Mayta, which is ranked 47th.
Concepts in the collaboration include Mitsuharu Tsumura, inspired by Japanese food and developed for the airport by the chef, alongside his barbecue chicken chain Tori.
Jaime Pesaque brings a taste of Callao, a neighbourhood known for its fishing Port, while Las Reyes from Jose del Castillo is a sister site to Lima Creole restaurant Isolina.
Winner of Peru’s Best Burger award Javier Miyasato brings a burger concept, and Peruvian gastronomic group MCK has KO, an innovative Asian fusion spot.
La Lucha is a rising star in Peruvian sandwich culture, while the menu at Pan Sal Aire from chef Jeronimo Aliagas revolved around sourdough-based dishes.
Puku Puku is a socially and environmentally responsible Peruvian coffee brand bringing local coffee producers together in a common cause.
Internal names grab-and-go spot Natoo and So Coffee will also be present, alongside local proprietary concept Wok to Gate, a ‘chida’ inspired by the 20th-century Chinese community in Peru.
Lagardère: from culinary ideas to store design
In addition to the F&B offering, Lagardère is set to operate four duty free and duty paid shops in the new terminal, spanning 4,000 sqm. A key feature it to highlight and develop Peruvian brands.
Lagardère Travel Retail has worked with architects and designers including Altavia Group, Peruvian firms Arquitekturas and 51-1 as well as Chile’s Grunwald to bring the ideas to life.
The restaurant grand openings are scheduled for 2025, in-line with the opening of Lima Airport’s new terminal.
“This new contract with Lima Airport Partners confirms our willingness to invest in Peru and in the region,” said Cyril Letocart, Lagardère Travel Retail Peru CEO.
“Together with LAP and the most famous Peruvian chefs, we want to create the best culinary experience in an airport in the region.
“Our aim is to transform Lima Airport into a gastronomic hub: travellers passing through Lima Airport will have the opportunity to discover, or to enjoy one last time, the flavours of this wonderful country”.
Norbert Onkelbach, LAP Chief Commercial Officer, added: “We are delighted to announce the signing of this significant agreement with Lagardère Travel Retail, marking a pivotal moment for Lima Airport.
“Food and Beverage is integral part of the retail strategy of Lima Airport Partners for the new terminal incorporating Peruvian food in the experience of our passengers.
“Our visitors can immerse themselves in a delightful Peruvian environment and enjoy an outstanding culinary offering.
“With a shared vision with Lagardère, we aim to cultivate and enhance the travel retail concept, drawing upon the exceptional international expertise of our partner.”
Earlier this month, Lagardère partnered with the United Nations Office to deliver a pop-up at Geneva Airport to raise awareness of the importance of environmental protection.