Lagardère heroes Peruvian culture with Fantastico Peru store at Lima airport

By Faye Bartle |

Fantastico Peru.

The official inauguration of Fantastico Peru, which took place yesterday (Thursday 26 January, 2023) and was attended by representatives from the French and German embassies, delegates from the German and Lima Chambers of Commerce, and  local journalists.

Lagardère Travel Retail Peru is celebrating the one-year anniversary of its operations at Lima’s Jorge Chavez International Airport with the unveiling of a new Fantastico Peru store concept, which has been designed to immerse travellers in Peruvian culture.

The revamped, 250-square-metre space brings to life the history, culture and architecture of Peru in a retail concept, creating a vibrant sense of place for travelling consumers.

“We are very proud to be unveiling this new concept which brings together the best of what the Peruvian culture, gastronomy and artisans have to offer,” said Cyril Letocart, CEO of Lagardère Travel Retail in Peru.

“It is a new step towards creating different duty free experiences for travellers, focused on local authenticity.

“To materialise this ambition, we have worked hand in hand with our partners at Lima Airport Partners who share the same vision and values.

“And we must all recognise this has been quite an achievement given the sizeable challenges we have faced along the way, from juggling with multiple technical and suppliers’ constraints in a still feverish logistic environment to managing the continued impact of the sanitary crisis”.

Fantastico Peru.

Fantastico Peru brings to life the history, culture and architecture of Peru in a retail concept.

Fantastico Peru is home to a carefully selected line up of products (spanning beverages, gourmet foods, souvenirs, textiles and cosmetics) sourced from local brands and producers.

Travellers can access a large assortment of Peru’s famous pisco (including the exclusive pisco Parras Centenarias by Demonio de Tacama), as well as gin, vodka, beers, and the award winning Black Whiskey from Don Michael Andean Distillery.

To enhance the experience, the store features engaging animations including a distillery bar showcasing local artists and products.

There’s also a space dedicated to chocolate, giving tablets and pralines an elevated exposure and enabling customers to pick and mix an assortment of their favourite chocotejas (a truffled chocolate from Peru).

Fantastico Peru.

The new immersive concept store is home to a carefully selected line up of products sourced from local brands and producers.

Finally, shoppers can browse a section dedicated to healthy foods, containing top finds such as 100% locally sourced gluten- and sugar-free products, as well as superfoods.

“We are very pleased to celebrate the anniversary of our commercial partnership with Lagardère Travel Retail, with whom we have built a relationship based on trust and collaborative work during the pandemic recovery,” said Norbert Onkelbach, Chief Commercial Officer of Lima Airport Partners.

“Together, we have designed a commercial offer focused on some common values: improving passenger experience; revaluing Peruvian culture; and promoting a sustainable business through employing from the local neighbours of Callao and providing opportunities for local suppliers.”

Fantastico Peru.

Customers can pick and mix an assortment of their favourite chocotejas.

Fantastico Peru is is aligned to Lagardère Travel Retail’s CSR pledge to support local producers and economies and champion the ‘Peru’ brand.

Most of the shop’s fixtures have been reused from the previous incarnation of the space, to promote circularity.

Since Lagardère Travel Retail took over the operations of duty free stores at Jorge Chavez International Airport in January 2022, the team has worked hard to develop the proposition with new initiatives including: a new payment area aligned to the Aelia Duty Free concept; a space dedicated to chocolate with a ‘treats tree’ inspired by the Peruvian Yuza tree; and a vast, modern sense of place development to reflect Peruvian culture.

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