Lagardère Travel Retail has opened three new Aelia Duty Free stores at Jorge-Chávez International Airport in Lima, Peru, as part of its ‘ground-breaking profit-sharing agreement’ signed with Lima Airport Partners (LAP) last year.
As reported in July last year, Lagardère Travel Retail signed a 13-year contract with Lima Airport Partners (LAP) to exclusively operate duty free shops at the airport under the Aelia branding over 3,000sq m of commercial space.
At the time Lagardère Travel Retail Chairman and CEO Dag Rasmussen has hailed a profit-sharing agreement with the operator of Peru’s Jorge-Chávez International Airport (LIM) in Lima as a ‘great vote of confidence’ in the retail concession model.
These openings mark the very beginning of the group’s operations in Latin America, which will shortly be followed by several F&B openings in Santiago de Chile’s airport.
LOCAL BRANDS AND PRODUCTS IN THE SPOTLIGHT
The stores in departures and arrivals will feature products in all core duty free business categories inclusive of travel accessories, souvenirs and snacking.
Aelia Duty Free said it plans to feature ‘a significant sense of place dimension with a broad range of local brands and products to give passengers a first or last taste of what the unique Peruvian culture has best to offer’.
In fact the local offer makes up 15% of the total product range, with over 800 product references.
In total 15 new local brands have been added to the portfolio and Lagardère Travel Retail is planning to further extend this local range by adding more than 20 new local brands in the coming months.
STRONG CSR PLEDGE
In line with the group’s CSR pledge to support local producers and economies, the Aelia stores are committed to championing the ‘Peru’ brand.
In addition to the 100 jobs being created locally to run the operations, the staff will include 20 young people from the ‘Tu Futuro’ programme, developed by LAP in partnership with the Association Forge to promote the employment of the youth in the Callao region where the airport is located.
Over 40 local suppliers have been referenced, staff uniforms and shops furniture are 100% manufactured locally.
Cyril Letocart, CEO of Lagardère Travel Retail Peru said: “It has been a great challenge to start operations in just a few months and we are so happy to finally be open to passengers traveling to and from Lima.
“We are very grateful to our partners at LAP for such a fruitful collaboration and for their support. Our mutual understanding and shared vision delivered value far beyond the terms of our contract.
“We have opened our office in Lima four months ago with four staff and we have built a dynamic team of 120 staff ready to provide the highest standards of customer service to passengers. Our focus for the coming months will be to enhance the customer experience and bring the best of Peru to Lima Airport.”
Lucio Benavente, Retail Manager, Lima Airport Partners, also commented: “We are very glad to start operations of the Aelia Duty Free stores at Jorge Chávez Airport, hand in hand with an experienced and renowned company as Lagardère Travel Retail, also being a strategic partner for LAP’s business relationships and new business models.
“This alliance responds to our commitment to offer a unique and innovative experience to passengers, with rapid responses to user needs, adapting to the new and changing demands of the industry.”