Latest ‘Godiva is Chocolate’ marketing campaign lands in US travel retail

By Luke Barras-hill |

The campaign communicates Godiva’s premium qualities, encouraging consumers to talk about and engage with the brand in new ways.

Belgian chocolatier Godiva has launched a global marketing campaign that permeates Americas travel retail.

The company has partnered with The Avengers actor Chris Evans to be the voice of ‘Godiva is Chocolate’, which kicks off this month and highlights the company’s product portfolio including the Classic Gold Collection, Chocolate Domes, Masterpieces and Signature Mini Bars.

These are available at various at US travel retail points of sale, with US domestic retailers and via Godiva.com.

Keen to build on nearly 100 years of history, Godiva has launched the latest campaign to celebrate its growth while continuing to listen to its customers.

It has launched in the US and is positioned across various media platforms and social media (YouTube, Facebook, Instagram etc) plus retail touchpoints instore.

FOUR PRODUCT AREAS

In addition, the campaign features out-of-home advertising creatives such as billboards to further drive brand engagement.

Four product ranges are spotlighted: Signature Mini Bars (eight individually wrapped chocolate bars); Chocolate Domes (three textured layers); Masterpieces (artfully designed and crafted chocolates with indulgent fillings); and Classic Gold Collection (available to everyday shoppers).

Developed in association with TracyLocke, Godiva is Chocolate spotlights Godiva as a premium treat through portion-controlled sizes, sharing packs, on-the-go convenience formats and high-end gift propositions.

Godiva Global CEO Nurtaç Afridi commented: “We are thrilled to further build on our success of the past two years with the unveiling of Godiva is Chocolate. This campaign signals an important expansion of Godiva’s premium quality in the global marketplace with exciting, relatable, creative concepts that help position our iconic brand as part of our consumers’ daily lives.”

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