LAX T1 $508m changes deliver six new brands

By Doug Newhouse |

small kiss foto funRetail development company Westfield has completed its phase redevelopment at Los Angeles International Airport Terminal 1, introducing six new retail and F&B brands, including Be Relax, Brookstone, I Love L.A., Sol Surf, Treat Me Sweet and Rock & Brews.

This new development is all part of the $508m terminal overhaul jointly funded by Southwest and Los Angeles World Airports which also includes upgrading the customer gate areas, modernising the terminal and introducing a more efficient customer experience.

The T1 overhaul was first announced in September 2014 and is expected to be complete by 2018, with final F&B and retail line up set to cover some 25,242 feet – nearly double that of the old terminal.
‘IMMERSIVE RETAIL EXPERIENCE…’
Westfield says that the ‘vibrant, new design of the terminal is expressed through simple but sculptural forms’, featuring artisanal, creative and fun products and finishes. It also claims it provides an ‘immersive retail experience’, featuring unified retail storefronts.

“Together with Southwest Airlines and LAWA, we’re creating a new energy and vibe and a more holistic customer experience,” said Keith Kaplan, Westfield’s Vice President at LAX. “We’re bringing the terminal to life by activating gate areas and engaging customers with a unique design, inviting sightlines and integrated dining and retail.”

 

Kiss photo fun

The KISS rock band’s Gene Simmons and Paul Stanley (central, pointing) celebrate yesterday’s opening of the Rock & Brews facility at LAX T1. From left to right: Keith Kaplan, Westfield; Dell Furano, Rock & Brews; Dave Furano, Rock & Brews; Gene Simmons, KISS: Deborah Crews, Crews; Paul Stanley, KISS; Michael Zislis, Rock & Brews; Nick Buford, Crews.

John Zuzu, Senior Director of Corporate Facilities at Southwest Airlines added: “The revitalization of Terminal 1 at LAX comes at a very exciting time for Southwest. As we continue to offer our great low fares to even more destinations for our LA-based customers, we’re proud to showcase our unrivalled hospitality through this beautiful new facility.”

In addition, Nick Buford, COO and Managing Partner of L.A.-based Crews, which operates Rock & Brews said: “Rock & Brews brings an electrifying new attitude and vibe to customers from the minute they clear the security checkpoint.

TWO RETAILERS MAKING AIRPORT DEBUTS…

“It’s amazing to watch the Terminal 1 transformation take shape. We’re proud to continue innovating the travellers’ experience with an exciting concept like this and partners like Southwest, LAWA and Westfield.”

The six new retail and F&B concepts at T1 include Be Relax offering on-demand massage, nail and facial services; Sol Surf’s airport debut with a collection of surf wear and lifestyle items from the Southern California brand; Treat Me Sweet’s airport debut, offering confectionery; I Love L.A travel essentials, souvenirs and news & gift items; and Brookstone gifts for men, women and children.

Rock & Brews also offers customers the chance to sample ‘world-class craft beers and quality American comfort food’ in a vibrant environment and in a business partnership with the KISS rock band front men Gene Simmons and Paul Stanley.

 

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