The 1,290sq ft store at Baltimore-Washington Thurgood Marshall International Airport is designed around the brand’s colours and prints.

Functional bags and accessories lifestyle brand Lug, has opened its first retail store at Baltimore-Washington Thurgood Marshall International Airport (BWI) Concourse D.

The 1,290sq ft store is designed around the brand’s colours and prints. Touch-screen kiosks in each corner offer an interactive experience for travellers seeking fun and functional gear to touch, feel and see bags in different colours and prints.

A water-station is also located in-store next to a display of the brand’s water-bottles. These are available in a variety of Lug’s signature colours and prints.

Meanwhile, The BWI Lug store has partnered with local charities as part of its Bag Exchange programme. Customers who donate their gently used bags or wallets, receive 10% off new purchases. The used bags and wallets are donated to local charities.

FUNCTIONAL DESIGNS

Founded in 2005 by Ami and Jason Richter, Lug was created to freshen up the travel bag and accessory market with fun, functional and colourful designs by creating bags and accessories for ‘savvy ‘globetrotters.

Touch-screen kiosks in each corner offer an interactive experience for travellers.

Co-founder Jason Richter said: “We are flying high with excitement over our first-ever retail store — and by design, it is in an airport, where we can personally interact with individuals and families to help them travel with style and function to destinations around the world.”