Marshall Retail Group delivers new ‘immersive experience’ at LGA TB

By Andrew Pentol |

Marshall Retail Group LaGuardia Airport Terminal B

The Bowery Bay Shops will provide immersive experiences that pay homage to New York City’s cultural diversity.

Marshall Retail Group (MRG) has unveiled its new 15,000sq ft The Bowery Bay Shops and 5,000sq ft The DEAN emporium in the new LaGuardia Airport Terminal B arrivals and departures hall.

As reported, the new 850,000sq ft facility opened to the public on Saturday (13 June). This publication also reported that Dufry-owned Hudson Group will launch two new stores concepts in the terminal (NYC Aglow by Hudson and Mad Av Market by Hudson).

Stewart Steeves, Chief Executive Officer, LaGuardia Gateway Partners said: “New York City is considered to be one of the world’s greatest destinations for shopping, and the new Terminal B is no exception to that. We’re thrilled to partner with Marshall Retail Group for the exceptional retail options that they’ll offer passengers, providing them with the feeling of a true New York City shopping experience.”

Boasting a ‘New York-centric shopping experience’, The Bowery Bay Shops will connect travellers to brands and provide immersive experiences that pay homage to the city’s architectural grandeur and cultural diversity.

On entering, passengers will be welcomed with first-of-its-kind shopping for locally sourced artisan confections, gourmet eats, electronics, Made in Queens gifts and local and national beauty brands.

STORNG BRAND MIX

Brands include Artists & Fleas, Brooklyn Roasting Company, Kate Spade New York, Magnolia Bakery, and Strand Book Store — a historic New York City institution carrying over 2.5 million used, new, and rare books.

Marshall Retail Bowery Bay La Guardia

The Strand Book Store is among a plethora of brands features within Marshall Retail Group’s new The Bowery Bay Shops concept at LaGuardia International Airport Terminal B.

The aesthetic of The Bowery Bay Shops transforms the space into a series of sensory surprises. Featuring a large-scale digital mural wall, guests can create custom digital portraits with backdrops by 5Pointz graffiti artists including Meres One, Djalouz & Doudoustyleart, Monsieur Plume, Jimmy C, and Dustin Spagnola.

Rotating pop-up shops are designed to elevate the customer’s journey and appeal to travellers with first-hand access to an assortment of travel-specific products and services.

Meanwhile, MRG’s The DEAN fashion concept (pictured below) features bespoke products and services designed with the discerning business traveller in mind. Featured brands include Herschel, Boss, Kiehl’s, Lacoste, Mizzen + Main, Rhone, Shinola, The Art of Shaving, Tumi and Vince Camuto.

Marshall Retail Group The Dean Concept New York LaGuardia

According to MRG, The DEAN’s mix of ready-to-wear, luxury travel essentials, gifts and grooming services creates a relaxing atmosphere for sophisticated travellers seeking savvy travel solutions.

Michael Wilkins, CEO, Marshall Retail Group commented: “Guests will receive the ultimate, immersive airport experience by browsing distinctive gifts reflecting the essence of the New York lifestyle.

“All aspects have been meticulously curated by our team at Marshall Retail Group to offer an unsurpassed local sense of place to travellers and locals alike.”

In addition to the LaGuardia Airport retail spaces, Marshall Retail Group also operates The Scoop, a convenience destination offering a mix of locally made products, snacks and travel essentials.

The Scoop offers a digital news media experience, in line with customer’s expectations. This digital element is complemented by an extensive brand/product assortment.

Marshall Retail Group LaGuardia food offering

 

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