Marshall Retail Group partners Natalie’s Candy Jar for the first time at SEA
By Charlotte Turner |
In a first for airport specialty retailer, Marshall Retail Group (MRG), the WHSmith company has partnered with award-winning airport candy store, Natalie’s Candy Jar to open its newest location in the Seattle-Tacoma International Airport (SEA).
The store, which marks the first venture between the two companies, officially opened at SEA on Friday 27 May, serving its signature specialties and confectionary gift items to Seattle travellers.
“Since its conception, the colourful, self-serve candy store has been a delight for both kids and adults alike and is brimming with favourites for everyone,” said MRG.
Natalie’s is said to feature over 500 varieties of conventional, nostalgic, proprietary and hard to find candies, high end chocolates and candy related gifts. The offer includes a large bulk selection of chocolates, sours, gummies, jubes and jells, and a generous assortment of sugar-free treats and local and regional favourites.

The store officially opened at SEA on Friday 27 May, serving its signature specialties and confectionary gift items to Seattle travellers.
“We are thrilled to announce our partnership with Natalie’s Candy Jar,” said CEO of Marshall Retail Group and InMotion, Toby Keir.
“The store has become a staple of the airport experience in many cities, and we are honoured Natalie’s Candy chose us as a partner to assist in expanding the reach of this joyful retailer on the West Coast.”

Natalie’s Candy Jar is said to feature over 500 varieties of conventional, nostalgic, proprietary and hard to find candies, high end chocolates and candy related gifts.
“We are proud to debut our new and exciting refreshed look at the Seattle Tacoma International Airport”, said Natalie’s Candy Jar Managing Partner, Cielo Taub. “And we are honoured to be partners with Marshall Retail Group as they grow their concession program at SEA.
Natalie’s Candy store is open daily from 6:00 a.m. to 10:00 p.m. For more information on MRG locations and retailers, visit marshallretailgroup.com, and to see more retail options available at SEA, visit https://www.portseattle.org/sea-tac/dining-retail.
TRBusiness published an exclusive video interview with CEO of Marshall Retail Group and InMotion, Toby Keir, earlier this year. View below.
Valentino Beauty debuts Anatomy of Dreams collection at Dubai Duty Free
L’Oréal Travel Retail and Valentino Beauty have introduced the Anatomy of Dreams fragrance...
L’Occitane Travel Retail introduces revamped Provence fragrance line
L’Occitane Travel Retail has unveiled its reimagined Maison L’Occitane en Provence...
Caudalie aims for bigger presence in airports as growth hits 38%
Natural beauty house, Caudalie – whose travel retail sales are rocketing – has introduced new...
In the Magazine
TRBusiness Magazine is free to access. Read the latest issue now.

Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.









