Monarq Group and Phusion Projects have joined forces to distribute Mamitas tequila-based seltzers in the Caribbean domestic and duty free markets, in addition to Latin America and US duty free doors.
Mamitas is a tequila/sparkling water seltzer brand that is available in a selection of different fruit flavours.
Monarq Managing Director Robert de Monchy commented: “With the growth in popularity of tequila in recent years, and the explosion of spirit-based seltzer consumption amongst Millennials and Gen Z, it was only natural that these two categories would eventually meet.
Tapping into tequila demand
“At Monarq we are looking for the next-generation innovative and distinctive brands. Mamitas checks all the right boxes in this category.
“[It is] made with real tequila and sparkling water, in refreshing flavours like Paloma, Lime, Pineapple and Mango, is 5% alcohol by volume, gluten-free and low in sugar – through natural agave sweetener – with only 95 calories per serving.
“These are all characteristics consumers in this category value. We look forward to introducing and building Mamitas in our region and to working with the Mamitas team.”
Phusion Projects Chief Marketing Officer Sam Catalina noted: “At Phusion innovation is at our core, whether that be through new product offerings or market expansions.
“We’ve seen consumer awareness for Mamitas grow in exciting ways in the US and Latin America over the last few years and are enthusiastic about launching Mamitas with Monarq in markets where the core DNA of the brand was inspired from.”