Monarq Group and Rhum Barbancourt agree duty free distribution partnership

By Andrew Pentol |

Monarq Group is to distribute the Rhum Barbancourt portfolio in Latin American and Caribbean domestic and duty free markets, along with USA duty free.

Independent drinks distributor Monarq Group has announced a new distribution partnership with Rhum Barbancourt, a family-owned distillery established in 1862.

Monarq Group will be the exclusive Latin American and Caribbean domestic and duty free, distributor for the Rhum Barbancourt portfolio. It will also handle the distribution of Rhum Barbancourt products in USA duty free.

Robert de Monchy, Founder and CEO of Monarq Group said: “Rhum Barbancourt is the oldest existing rum distillery in Haiti and synonymous with the rich and storied Haitian culture and identity.

“It was our wish for many years to start working with Rhum Barbancourt. It’s one of those true iconic brands, offering a unique rum portfolio from the heart of the region that we operate in as a company.

159-YEAR HISTORY

“After 159 years, the distillery continues to produce the highest quality rum in the purest traditions and in accordance with every aspect of the original technique developed by Dupré Barbancourt, distilling four-year-old, eight-year-old and 15-year-old blends along with white rum and a remarkable mango-pineapple spiced rum option.

“We look forward to building the Rhum Barbancourt portfolio together with Delphine Gardère Molere and her team to grow this unique brand throughout Latin America and the Caribbean plus USA Duty Free, including the cruise ships.”

Delphine Gardère Molere, owner and CEO of Rhum Barbancourt added: “In our search for a regional partner we quickly came across Monarq Group as a leading player in the spirits business.

“We have been very much like-minded since we started our conversations. Moreover, Monarq has a strong reputation and portfolio, from which we can certainly benefit. We look forward to reinforcing Rhum Barbancourt’s positioning as a global ambassador for Haïti and to this strong collaboration which will benefit both our trade customers and, most importantly, our consumers in these markets.”

International

NOW LIVE: January ezine + landmark Annual Survey

The TRBusiness January 2024 ezine, containing the flagship Global Industry Survey, is now...

International

Harding+ announces departure of Chief Brand and Culture Officer Sue Gosling

Harding+ Chief Brand and Culture Officer Sue Gosling has stood down from her...

International

"Growing appetite for sustainable & local products"

With international passenger traffic rebounding, consumers are demonstrating a craving for...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend