Charleston Beverage Company has inked a distribution agreement with Monarq Group covering US duty free, Caribbean and Latin America.
Leading import, distribution, and marketing firm Monarq Group will bring Charleston Mix Bloody Mary to consumers throughout the region.
Robert de Monchy, Managing Director, Monarq Group, said: “We are excited to have signed a regional distribution partnership with Charleston Mix; the number one craft Bloody Mary mix in the USA domestic market.
“This is in line with our company strategy of bringing to market high quality premium brands that lead a category in the alcoholic and non-alcoholic beverage industry.
“The demand for healthier less processed mixers and juices by consumers in our region is a trend we see growing across all our markets. Charleston Mix checks all the right boxes when it comes to Bloody Mary mixers and is a perfect fit in the Monarq portfolio.”
Charleston Beverage Company Founder Ryan Eleuteri added: “We have been strategic about growing our footprint, looking for the right partners in the right markets that fit our brand.
“From the moment we met Robert and his team, we knew that Monarq was the right partner to continue the growth of the Charleston Mix Bloody Mary brand. We are incredibly excited about the opportunity to bring Charleston Mix to the Caribbean, Latin America, and USA duty free with Monarq.”
Available in two flavours, Charleston Mix Bloody Mary’s flagship original Bold & Spicy and the vegetable-based Fresh & Veggie, features all-natural ingredients and unique habanero mash.