Monarq inks exclusive distribution partnership with Scheid Family Wines

By Faye Bartle |

Sunny With a Chance of Flowers.

Sunny With a Chance of Flowers if one of the three wine brands that Monarq will distribute in partnership with Scheid Family Wines.

Monarq Group has teamed up with Scheid Family Wines on a new distribution partnership to exclusively represent three key brands in its portfolio: Sunny with a Chance of Flowers, Ryder Estate and District 7.

It has been agreed that Monarq will distribute the brands in the Latin American, Mexican and Caribbean markets, as well as in US duty free.

“Like elsewhere, we have identified a growing trend in our region for ‘better for you’ options in the wine category,” said Robert de Monchy, Founder and Managing Director of Monarq Group.

“With this partnership, we are joining forces with a company that meets the consumer demand for healthier and sustainable alternatives.

“These brands, predominantly Sunny with a Chance of Flowers, but to a large extent also District 7 and Ryder Estate, share these principles at their core.

“We look forward to our partnership with Scheid Family Wines and bringing these exciting and sustainable brands to our markets.”

All three wine brands are born from Scheid Family Wines’ sustainably certified vineyards.

Sunny with a Chance of Flowers is a zero sugar, low calorie, low alcohol wine that’s also vegan and gluten-free.

The wine contains 85 calories per 5 fl. ounce serving and is 9% alcohol by volume (ABV), offering consumers approximately 30% less alcohol and calories than wines with a 13-14% ABV.

Proprietary alcohol reduction techniques are utilised to preserve the aroma, flavour and the way it feels in the mouth.

Sunny With a Chance of Flowers.

Sunny with a Chance of Flowers was recently named in the Hot Prospect Awards by Impact magazine (based on US depletions and volume growth in 2021).

The Ryder Estate brand is comprised of reds, whites and rosés and has a number of eco-friendly credentials, including being packaged in lightweight glass with 100% recycled labels.

District 7 features a Cabernet Sauvignon, Pinot Noir, Chardonnay and Sauvignon Blanc.

“We are thrilled to begin this relationship with Monarq and bring our wines to a new audience,” commented John Holder, Vice President of Sales of Scheid Family Wines.

“We see this partnership as a wonderful opportunity to build and accelerate growth of three important brands in our portfolio.”

Scheid Family Wines, based in Monterey County, California, has been family-owned and operated since 1972.

Its focus is on bringing high-quality estate-grown wines to the marketplace.

Its winery and bottling operations are powered by 100% renewable wind energy generated by the on-site wind turbine, which also supplies energy to many homes in the local community.

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