Monarq Group will cover Cazcanes’s distribution across the Caribbean, Central America and South America. 

Monarq Group has entered into a strategic partnership with Cazcanes Tequila covering distribution and brand development across the Caribbean, Central America and South America, as well as Mexico and US duty free and the cruise channel.

The agreement will see Monarq use its regional distribution network and market expertise to expand Cazcanes’ presence across the region, targeting craft spirits consumers, retailers, premium on-premise accounts and travel retail operators.

Cazcanes traces its roots to a distillery in Jalisco, where third-generation distiller Humberto produces the agave spirit using three ingredients: agave, water and yeast. Its portfolio of organic tequilas explores barrel ageing, blending and different strengths, with an emphasis on low-intervention production.

“We are excited to welcome Cazcanes to the Monarq portfolio,” said Robert de Monchy, CEO of Monarq Group. “The brand represents exactly what today’s premium tequila consumer is looking for: authenticity, craftsmanship, transparency and an uncompromising commitment to quality. Cazcanes has built tremendous momentum in the U.S., and we see a significant opportunity to extend that success across the Caribbean and Latin America, as well as the important duty-free and cruise channels.

We look forward to working closely with the Cazcanes team, establishing the brand as a leading ultra-premium tequila throughout our markets.”

Jeff Kozak, President of Cazcanes Tequila, said: “We’ve been very intentional about how and where we expand Cazcanes, and this partnership with Monarq represents an important next step in our growth. Expanding across the Caribbean, Central and South America, along with Mexico and U.S. duty-free and the cruise channel, gives us the opportunity to introduce Cazcanes to a much broader international audience.

Monarq’s experience, relationships and deep understanding of these markets make them the right partner to lead that expansion while protecting the quality and integrity of the brand. We’re excited to build Cazcanes throughout these markets and establish a strong foundation for our continued international growth.”

READ MORE: Japanese whisky brand Nikka cruises into US market with Monarq Group

READ MORE: Teremana highlights Mana Paloma following National Tequila Day

READ MORE: Proximo promotes Centenario Tequila Tri-Nation Fútbol Reposado