Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Montréal DF launches Garden Event at Montréal-Trudeau International Airport
By Benedict Evans |
The activation will run for the duration of June.
Montréal Duty Free has launched the inaugural Garden Event; an exclusive cross-category promotional island in YUL Montréal-Trudeau International Airport.
The retailers said the Garden Event brings together a mix of products across beauty, liquor, confectionery and fashion, and is a showcase of the breadth of the range, travel exclusives and limited editions available at Montréal Duty Free.
“This debut cross-category event has created an opportunity for a hugely exciting collaboration with our brand partners, creating a zone that is inviting and inspiring for our customers,” said Glen Morgan, General Manager, Montréal Duty Free.
The promotional island is embellished with a floral display of cherry blossoms and ivy-green leaves.
“This has created a highly immersive space for passengers to engage featuring 11 different brands showcased in the one space for the very first time,” added Morgan.
The exclusive Garden Event is in-situ at Montréal Duty Free until the end of June.
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