Mozart Chocolate Liqueurs is making its South America TR debut.

Marussia Beverages Export has strengthened the presence of Mozart Chocolate Liqueurs in global travel retail through a new partnership with Avolta, bringing the Austrian brand to key duty free locations across South America.

The rollout, which begins this month, will see Mozart listed in selected Avolta-operated airports in Brazil, Argentina, Chile and Uruguay, coinciding with the peak gifting and chocolate consumption season.

The portfolio now available includes Mozart Chocolate Cream, White Chocolate, Dark Chocolate and the more recent Chocolate Coffee expression. The brand is known for its distinctive wrapped bottle design, use of 100% natural ingredients and strong gifting appeal, particularly during seasonal and holiday travel periods.

The partnership forms part of Avolta’s strategy to re-energise the cream liqueur category in the region and drive category growth through premium, differentiated propositions.

“We have recently collaborated with Mozart in South America as part of our plan to rebuild and strengthen the cream liqueur category across key airports in the region,” said Marcela Malta, Avolta Head of Liquor, Tobacco and Food in the Americas. “This relisting represents an opportunity to reignite consumer interest in a category that still has strong potential for growth, especially with the upcoming gifting season. Mozart’s distinctive positioning – combining quality, heritage and innovation – makes it the perfect partner for our renewed approach.”

Marussia Beverages Export will support the listings with seasonal activations and targeted promotions. The company sees strong affinity for the brand among South American travellers, driven by both the emotional connection to Mozart’s cultural legacy and demand for artisanal, premium gifting items.

The portfolio includes Mozart Chocolate Cream, White Chocolate and Dark Chocolate.

“We are very excited about this new partnership and will be running special promotions throughout the year to support the brand,” said Mirella Helal, Senior Export Manager at Marussia Beverages. “We have a strong fanbase for Mozart across South America. There’s genuine cultural appreciation for classical music, especially the legacy of Mozart, and consumers are drawn to the product’s authenticity, quality and beautiful presentation. We’re confident this partnership will be a great success.”

The launch enhances Mozart’s footprint in global travel retail and builds further momentum for the brand in international gifting-led channels. With significant passenger movement forecast across South America in the coming peak months, Marussia Beverages and Avolta expect to capture strong seasonal demand and broaden the brand’s visibility among travelling consumers.

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