Nestlé ITR to engage Americas partners for 10-in-10 talks at Orlando Summit

By Charlotte Turner |

Nestle Swiss dark choc and blueberry leadNestlé International Travel Retail will be returning to Orlando this year for the Summit of the Americas exhibition (booth 15), where it will present new products and continue to promote and propel its ‘10 in 10’ strategy.


The new products to be showcased in Orlando, have been developed and launched to meet category growth drivers identified by research conducted for NITR, which form the basis for its 10 in 10 ambition.


Launched last year, the 10 in 10 initiative – to double the size of the travel retail confectionery and fine foods category to $10bn in the next 10 years – sits alongside NITR’s SOUL approach: Story, Occasion, Unique, and Local.


NITR’s General Manager, Stewart Dryburgh, said: “We have been extremely pleased with the positive response we’ve received from the majority of our customers to 10 in 10 and are looking forward to having in-depth discussions on this initiative with our retail partners in the Americas.



NITR’s General Manager, Stewart Dryburgh.


“NITR’s specific understanding of shoppers’ needs, following exclusive research into the buying habits of 34,000 consumers across 19 markets worldwide, are demonstrated by our new product launches and exciting new activation concepts that we look forward to sharing with our partners in what continues to be a vital region for NITR.”


New products to hit the market this year include the travel retail exclusive KitKat Gold Traveler’s Limited Edition, containing three four-finger Gold KitKat bars with a caramelised flavour in a special snack and sharing format.


On shelf from Q2 2020, KitKat Gold Traveler’s Limited Edition offers “an elevated indulgent experience for consumers, inspiring travellers to break in style, building buzz and excitement among shoppers,” said NITR.


Nestlé’s will also introduce the newest addition to its Nestlé Swiss indulgent tablet range with Néstle Swiss Dark Blueberry 170g, which combines dark Swiss chocolate with blueberries, almonds and hazelnuts.


NITR highlights the fact that the bar has been created using sustainably sourced cacao and ‘visible’ fruit and nuts for a ‘truly indulgent experience’.


In addition, visitors to the show will be able to see the new London-themed presentation for NITR’s indulgent after-dinner mint treat, After Eight Mint Chocolate Thins.

In an exclusive video interview at October’s TFWA World Exhibition in Cannes, TRBusiness talked to Dryburgh about the 10-in-10 strategy, as well as the company’s focus on sustainability.



Available now, the 400g travel retail box highlights the brand’s UK origins by bringing the London skyline to life.  “Originally created in 1962, After Eight Mints have become a staple of dinner parties and social gatherings across the world with over one billion of the darkly delicious treats made annually,” said NITR.



“The new and sumptuously packaged gift product presents buyers with a sophisticated and striking gift opportunity to enhance their evenings with friends and family.”After Eight Thins Skyline 400g - Large - Transparent background


And finally, NITR will also showcase Italian brand Baci, meaning ‘kisses’, sold in over 55 countries.


Baci_NestleITR“This is a luxury brand, which will appeal to discerning gift-buyers, as well as those who are fans of the immensely popular trend for dark chocolate in the market today,” said NITR.


“Baci was first crafted in 1922 in the heart of Italy. Each unique chocolate is made of only eight high quality ingredients wrapped in an iconic love note written in various languages to bring its message of love and affection to life for shoppers.”


Currently, the travel retail range includes four flavours: Baci Original Dark Bag, Baci Original Dark Bijou, Baci Extra Dark Bijou and Baci Original Dark Box and Baci Milk Bijou.


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