New flavoured vodka launch

By Administrator |

Finlandia Vodka and Brown-Forman have married tangerines and Finlandia Vodka to create a new offering exclusively for the international duty free industry and the US domestic market called Finlandia Tangerine Fusion.

‘Tangerines are unassuming yet bold, like Finlandia Vodka,’ said Jim Perry, Brown-Forman's Managing Director for Travel Retail. ‘It is time we brought together the world's finest vodka with one of the world's most delicious fruits.’

Finlandia Tangerine Fusion is the latest addition to the brand's flavour portfolio and feels it can rival its most successful flavour to date, Finlandia Grapefruit Fusion which was launched in 2006. Since then, Finlandia Grapefruit Fusion has won many accolades, which include a double-gold at the San Francisco Spirits competition and the only ‘Master’ award in the flavoured vodka category of the 2008 Vodka Masters Competition.

‘Finlandia sets the global standard in the flavoured vodka category by providing nature's freshest and finest fruit flavours,’ said Perry. ‘We have outpaced the growth in the flavour category nearly three to one and feel that Tangerine will further solidify our position in the category.’

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