Nuance Orlando stores built for international pax

By Charlotte Turner |

The Nuance Group Orlando (LLC) has officially opened two new stores located in the Orlando International Airport. The inauguration took place on 11 December.


Phil Brown, Executive Director of the Greater Orlando Aviation Authority, commented: “We are pleased to welcome Nuance Duty Free to Orlando International Airport.


“With our growing number of international passengers and our focus on customer service, it is important that we maintain a high calibre of shopping options for our global travellers.”


The Nuance Group has built the two stores, with the aim of attracting an international mix of passengers from Canada, South America, Britain & Europe.


Fashion brands Nuance Orlando

[Above: Luxury fashion brands at the Nuance store in Orlando Airport]



The stores will showcase internationally renowned beauty and fashion brands, such as; MAC, Kiehl’s, Estée Lauder, Clinique, Lancôme, Longchamp, Tumi, Gucci, Tag Heuer and Montblanc.


“It’s an airport that has a lot of great tax paid concessions so you have to make the duty free appealing from outside on the concourse and I think we have achieved that,” said Richard Rendek, The Nuance Group North America CEO.


Beauty brands Nuance Orlando

[Above: Nuance hopes that well-known beauty brands will entice customers into the new store at Orlando airport]


“While you can see many things from the concourse, you can’t see everything. The design really begs you to come in, look around and make sure you don’t miss anything.”


Kiehl's brand Nuance Orlando


[Above: L’Oréal-owned brand Kiehl’s has its own dedicated area at Orlando airport]


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