Nuance takes skincare brand SK-II to Toronto in airport exclusive

By Caroline Sargent |

Luxury Japanese skin care brand SK-II has made its Canadian retail debut in an exclusive partnership with Nuance at Toronto Pearson International Airport Terminal 1.


Together with the Greater Toronto Airports Authority, Nuance and SK-II have created a unique outpost display in Terminal 1 International where SK-II will be introduced to passengers for the first time before they reach the Duty Free Store. The outpost will be on display for the entire month of June.


Inspired by an observation over 30 years ago that Japanese workers in a sake brewery had elderly-looking faces yet extraordinarily smooth, youthful-looking hands, SK-II scientists embarked on a journey to discover why. Convinced that the secret lay in the fermentation process, the scientists spent over five years screening more than 350 strains of yeast, before discovering a nutrient-rich liquid which they named Pitera™. This formula has since been marketed around the world as the ‘secret key’ to youthful skin.


“Being the first to launch SK-II in Canada is a privilege for us at Nuance,” commented Andrew Rattner, Vice President Buying & Merchandising.


“Our strong partnership with Procter & Gamble both in North America and globally is one that has provided us with this first to market opportunity. Given the diverse passenger demographics in the Toronto International Airport, SK-II will be a great addition to our luxury skincare category”.


From its start in 1980, SK-II has expanded its lineup to over 30 products, categorized under Pitera Essentials, Anti-aging, Brightening/Aura and Luxury Pitera and the brand can now be found in 14 markets around the world, including Mainland China, Hong Kong, Macau, Taiwan, Korea, Singapore, Malaysia, Thailand, Indonesia, Philippines, Great Britain, United States, Australia and United Arab Emirates.


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