Paradies opens first-ever Forbes newsstands

By Charlotte Turner |

Atlanta-based Paradies, has signed an exclusive license agreement to operate the first-ever Forbes newsstands in airports in North America.

 

Paradies, has been in business for more than 50 years and operates more than 550 retail and dining establishments located in airports and hotels throughout the US and Canada.

 

The first of four stores is now open at Detroit Metropolitan Wayne County Airport’s (DTW) McNamara Terminal.  Additional stores in Washington Reagan (DCA) and Washington Dulles (IAD) are slated to open in April 2014.

 

Each Forbes newsstand will offer a selection of local, national and international newspapers, magazines and books, as well as a variety of travel essentials including electronics, health and beauty accessories, luggage, local and regional apparel, snacks and beverages, convenience items and more.

 

FORBES NEWS ON THE GO

“For years, Forbes has enjoyed a strong connection with travellers thanks to the widespread availability of the magazine, and we’re excited to team up with leading airport concessionaire Paradies to further reach our customer base,” said Nina LaFrance, SVP, Consumer Marketing & Business Development at Forbes Media.

 

“Today, travellers are looking for news and information that will improve their overall trip experience, and the most trusted brands stand out. The Forbes Travel Stores will provide a convenient, one-stop-shop offering magazines, books, food and personal products, plus Forbes news on-the-go via interactive touch-screen computers and videos.”

 

The news and technology-focused shopping stores will feature in-store televisions, which will air programmes from the Forbes video network.

 

Interactive technology stations will also allow customers to browse Forbes.com for breaking stories and market updates, and interactive promotions throughout the year. Not surprisingly it will highlight the more well-known Forbes magazine issues, such as the World’s Billionaires, Forbes 400, Investment Guides, Celebrity 100, and Best Colleges.

 

“Given the high volume of international and domestic travellers that our first four target airports attract, we felt Forbes would be a win-win for them and their passenger base,” said Gregg Paradies, president and CEO of Paradies.

 

“We look forward to uniting the Forbes mission to deliver information on the people, ideas and technologies changing the world with Paradies’ long-standing mission to deliver first-class service that exceeds the expectations of the airports and travellers we serve.”

 

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