Paradies to offer ‘enhanced customer experience’ at IND
By Andrew Pentol |
Paradies Lagardère has been awarded a retail concessions package at Indianapolis International Airport (IND), where work is ongoing to update the facility, create a greater sense of place and enhance the traveller experience.
According to the retailer, it considered the airport’s objectives, goals and needs of its travellers and employees to create the winning proposal.
Gregg Paradies, president and CEO, Paradies Lagardère said: “Paradies Lagardère is thrilled at the opportunity to continue its long-standing relationship with IND and work with the airport as it moves into its next phase.
ENHANCED EXPERIENCE
“We’re confident that the retail programme Paradies Lagardère has put together for IND will offer travellers an enhanced customer experience unlike any other.
“We’re introducing several exciting proprietary concepts and popular brands for travellers to enjoy. The retail programme we’ll bring will make purchases more convenient for travellers and provide an enhanced customer experience.”
Paradies Lagardère said it designed several concepts specifically for IND and its traveller demographics and a number of ‘proprietary and powerhouse’ brands.
These include Mac, which will offer customers the latest in beauty and fashion trends and TripAdvisor. With more than 455m monthly visitors, TripAdvisor helps travellers worldwide find the latest reviews and lowest prices.
The TripAdvisor store at IND will feature a large interactive screen which travellers can use to learn more about the surrounding area. With just a tap, customers can access latest TripAdvisor reviews and traveller photos for nearby hotels, attractions, restaurants and more.
STORE CONCEPTS
Other stores include No Boundaries, which is present in several airports across North America. This features premium brands such as Columbia and Aventura and apparel including hats, jackets, gloves and eyewear.
In addition, the eSavvy store concept will offer a selection of brands and mobile solutions including tablets, fitness bands and relevant mobile accessories. Adjacent, will be The Scorecard outlet which offers visitors shirts apparel and accessories from their favourite regional teams.
Supporting the airport’s concessions refresh programme, Fountain Square Market will provide travel essentials, local and regional gourmet food items, apparel and other gifts and drive tourist interest in the neighbourhood.
The Mass Ave travel essentials store will provide customers with snacks, water, electronics and publications. The store will not only offer travel basics, but introduce visitors to part of the city’s history and culture.
Finally, Brighton, an exclusive Paradies Lagardere partner, will offer IND travellers women’s accessories such as jewellery, handbags, luggage, fragrance and eyewear.
Payments options including Apple Pay, Samsung Pay and Mobile POS will be available in the various stores.
In the Magazine
TRBusiness Magazine is free to access. Read the latest issue now.