Pilgrim’s 2025 travel retail jewellery collection is initially available on board five of Canada’s BC Ferries.

Danish jewellery and eyewear brand Pilgrim is commencing a new cruise listing with British Columbia (BC) Ferries this month (April 2025).

Pilgrim’s 2025 travel retail jewellery collection is initially available on board five ferries within the stores’ fashion departments.

Priced from CA$20 -120, the jewellery will be displayed on Pilgrim’s floor units, using planograms and visual merchandising advice.

BC Ferries Assistant Manager – Retail (Buying Manager) Ruth Fox said: “Pilgrim brings its unique Scandinavian beauty to our ships and its accessible price point will attract many shoppers to purchase.”

Added Pilgrim’s Head of Travel Retail, Louise Rohde: “We are delighted to begin this voyage with BC Ferries and to introduce Pilgrim to their customers.

“We look forward to our collaboration and extending our presence in Canada at sea, as well as on land.”

More than 70% of Pilgrim’s jewellery is made from a minimum of 75% recycled materials. 

Moving more than 22 million commuters and tourists annually, BC Ferries operates 25 routes along the Pacific West Coast of British Columbia, Canada’s most western province.

The ferries serve the province’s capital, Victoria at the southern tip of Vancouver Island, as well as many of the most beautiful and tranquil tourist destinations in the world.

Outside Scandinavia, Canada is Pilgrim’s biggest domestic market. The brand is well-known and has bespoke stores in central locations in Québec, Toronto, Laval, Brossard and Montréal.

Pilgrim is also available at Québec City Jean Lesage, Montréal-Pierre Elliott Trudeau and Edmonton International airports with Aer Rianta International.

Known for its forward-thinking approach to inclusivity, identity and sustainability, Pilgrim designs its collections, all of which are made by hand, in Denmark, with more than 70% of its jewellery made from a minimum of 75% recycled materials.

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