Rémy’s new VSOP premiere
By Doug Newhouse |
Rémy Martin Fine Champagne Cognac, the official partner of the Cannes Film Festival (for the seventh year), will be highlighting its Rémy Martin VSOP Limited Edition this Spring in a celebration of the art of cinema which is exclusive to global travel retail.
An exclusive batch of 700 individually numbered Rémy Martin VSOP Cannes Limited Edition bottles will be available exclusively in travel retail and duty free outlets in major airports around the world from March to May 2011. A one-litre limited edition will also be available.
SUCCESS BREEDS SUCCESS
Last year a Rémy Martin VSOP Cannes Limited Edition in glamorous red attire took centre stage in a few key airports, including Nice and Paris. The company says that such was its success that ‘an alluring Limited Edition’ has been created especially for the 64th Cannes Film Festival which starts on May 11, 2011.
Rémy Cointreau Global Travel Retail will stage-manage the debut of the Rémy Martin VSOP Cannes Limited Edition 1.5 litre magnum ‘in dramatic black, dressed with gold-coloured celluloid film to celebrate the golden era of cinema’.
The new offering will also be available for preview at the IAADFS Duty Free Show of the Americas in Orlando (booth 113) from March 21 to 23).
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