Retail inMotion strikes five-year onboard retail deal with LCC Frontier Airlines

By Luke Barras-hill |

Frontier Airlines will receive new onboard retail options from RiM. Source: Frontier Airlines.

Retail inMotion (RiM) and LSG Group’s North America division will deliver a full retail concession programme onboard US low-cost carrier Frontier Airlines after sealing a five-year contract.

The long-term full outsource agreement with Frontier Airlines allows RiM to release major brands and products onboard next summer.

Frontier Airlines will gain access to RiM’s retail services and integrated end-to-end solution to boost sales and lift the customer experience.

Tone Cresswell, Chief Commercial Officer at LSG Americas said: “We are delighted to partner with Frontier Airlines to bring its customers products they know and love and provide a high level of quality that is synonymous with the Retail inMotion brand.


“Individualisation can unlock new revenue streams and boost customer experience and we believe that the key to increasing both aspects is to deliver best in class products combined with digital applications.”

Jake Filene, Senior Vice President of Customers for Frontier Airlines added: “As Frontier continues to grow, we are extremely focused on evolving the customer experience and this new partnership with LSG and the experts at RiM will provide terrific new onboard retail options that we know our customers will appreciate and enjoy.”


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