The LSG Group reports that its Dublin-based Retail inMotion company is to provide the LATAM Airlines Group with its proprietary software to introduce a full, end-to-end inflight retail technology platform.

In addition, the company has also been contracted to administrate food and beverage services for LATAM Airlines Group in domestics markets. The specialist company will also provide the airline with its proprietary software for a full, end-to-end inflight retail technology platform.

To date, RIM has already introduced a new service model on LATAM Airlines Colombia’s domestic flights. However, the implementation of the new onboard retail concept is part of a larger agreement between LATAM Airlines Group and Retail inMotion Latin America.

A FIVE-COUNTRY CONTRACT DEAL

This will cover domestic flights in Argentina, Chile, Colombia, Ecuador and Peru, with the new concept set to be gradually implemented in the first half of this year.

Commenting on the initiative, Stefan Patermann, CCO Retail inMotion said: “This extensive, fully-outsourced contract with LATAM Airlines is an overwhelming confirmation of Retail inMotion’s innovative and flexible solutions and clearly positions us as the onboard retail market leader in Latin America,”

“Our team is very pleased to use our profound expertise in this dynamic industry to bring LATAM a world-class service.”

The company added that it will be introducing its proprietary software (Vector) for its full, end-to-end inflight retail technology platform.

LATIN AMERICAN LEADER

LATAM Airlines claims to be the leading airline in Latin America with one of the largest route networks in the world, offering flights to around 140 destinations in 25 countries. By contrast, LSG Sky Chefs is the current provider of traditional catering services for LATAM in various locations, including domestic flights in Chile.

Retail inMotion became a fully-owned subsidiary of the LSG Group last year.