German family-owned chocolate producer Ritter Sport will focus on its Mini Tower at the upcoming IAADFS Summit of the Americas, a travel retail exclusive offering a new mix of flavours.
Ritter Sport will be exhibiting with Otis McAllister at stand 201 during the TR/DF trade event, which takes place in West Palm Beach, Florida, from 16-19 April.
Known for its colourful square-shaped chocolate bars, the brand is committed to growing its presence across the Americas travel retail market through its range of channel-exclusive products.
Brand new to US DF/TR is the Mini Tower 250g pack, with 15 mini bars available in a new combination of five flavours: Strawberry Yogurt with real fruit pieces, strawberry yoghurt creme and crunchy rice crisps; mini Alpine Milk with caramel and honey; mini Fine Milk Chocolate with a high cocoa content harvested from Peru; mini Cornflakes; and mini Butter Biscuit.
The pastel-hued pack is described as the ‘perfect mix of fruity, milky and crunchy textures’.
In addition, during the Summit of the Americas Ritter will showcase its Mini Towers available in individual sleeves featuring famous landmarks. It is focusing the roll-out across Texas, San Francisco, Los Angeles, New York, and Detroit airports, with the creative execution designed to offer an additional purchase driver for travellers.
Vegan range in the spotlight
Capitalising on the vegan trend and increasing demand for plant-based products, Ritter will also continue the expansion of its vegan range across Americas travel retail.
Under the tagline ‘Made for everyone who doesn’t want to miss out on anything – especially not the flavour’, Ritter Sport’s vegan varieties are made without milk, but offer the same chocolatey eating experience.
The brand sources 100% certified sustainable cocoa for its five vegan varieties: Mild Classic, Crunchy Almond, Crunchy Whole Nut and new varieties Roasted Peanut and Salted Caramel.
The range is presented in colourful packaging which features the official EU Vegan label certification. A large ‘V’ also attracts attention, alongside the ‘100% certified sustainable cocoa sourcing’ claim.
“Otis McAllister and Ritter Sport started our valued partnership shortly before the pandemic,” said Jan Pasold, Managing Director, Global Travel Retail Ritter Sport.
“Now we are working together again to focus on widening the distribution and the availability of our German-made, family-owned, squared and colourful best ingredients chocolate at all important airports in the Americas.
“We are also committed to growing our cruise and border shops business in the region.”
Earlier this year, Pasold described Ritter Sport’s business as “fully back on track” following the pandemic, with the majority of the brand’s customers seeing “beyond 2019 results”.