RJR buys back duty free

By Administrator |

Reynolds American Inc.'s International Division has announced that it is to buy back the rights to sell several cigarette brands to US duty free shops and US overseas military bases from Japan Tobacco by the

end of this year.
Brands which will return to the Reynolds stable will include the mainstays of Camel, Winston and Salem. Japan Tobacco bought the international rights to those brands in 1999 when it bought R.J. Reynolds Tobacco International for $8bn from RJR Nabisco Holdings Corp.
‘The addition of these strong brands to our portfolio will enable us to consolidate our marketing efforts to our US adult smokers who purchase products in these two channels,’ said John Scarritt, President of R.J. Reynolds Global Products Inc.
‘These are important brands in US duty free and US military outlets, and we can leverage our existing infrastructure more efficiently, while achieving greater economies of scale, by enhancing our existing strong brand lineup.’


TR Sustainability Week: Influential speakers revealed

TRBusiness is delighted to announce details of the speakers appearing at the third edition of...

Travel Retail Sustainability Week

TR Sustainability Week: New platform for innovator & circular-economy brands

VIDEO INTERVIEW: Dutch sales agency Brands of Style has officially launched its Travel Retail...


Coccinelle unveils #MyOwnStory Autumn/Winter advertising campaign

Italian fashion accessories brand Coccinelle has officially unveiled its new Autumn/Winter 2023...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend