Self-service hospitality platform Servy has teamed up with Airport Dimensions to implement its Connecta tool and launch LAX Order Now, a first-of-its-kind digital marketplace, at Los Angeles International. 

The partnership also involves operators Unibail-Rodamco-Westfield (URW) Airports and Los Angeles World Airports (LAWA).

The turn-key marketplace solution enabled by Connecta aims to boost loyalty and drive incremental revenue to airports and concession partners through marketing initiatives. 

While the LAX Order Now marketplace has been in place since 2020, there is now a singular point of engagement for services as well as retail and F&B.

Travellers can discover, order, pay and collect from the outlets via an express pick-up. 

Airport stakeholders benefit from deeper insights into consumer behaviours. In addition, the Connecta revenue growth platform offers a seamless experience and “redefines the airport commercial landscape”. 

“Through this expansion to our LAX Order Now program, Servy is continuing to push the capabilities of airport digital commerce, bringing various platforms and partners together to drive a better, more personalised guest experience, while driving commercial results for our airport authority, developer, and concessions partners,” said Jeff Livney, Chief Experience Officer at Servy.

“In partnership with Airport Dimensions and URW Airports, we are excited to offer this next-gen digital marketplace programme first at LAX, and believe in its potential to be adopted widely at other airports.”

LAX Order Now: A ‘dynamic’ solution

Dany Nasr, CEO of URW Airports, added: “Our customers are our first priority, and offering a seamless experience is paramount to everything we do. 

“We are invested in offering dynamic customer solutions across our airports portfolio and it is only fitting that we begin at LAX with our broad reach of offerings across retail, services and food and beverage. 

“This is a vital next step for our digital marketplace where we are pushing boundaries. We are excited for this rollout and what’s to come.”

Nancy Knipp, President Americas at Airport Dimensions, commented: “We are excited to expand the Servy offering through Connecta at LAX. 

“At Airport Dimensions, we are dedicated to finding new ways to meet the needs of travellers to make the airport experience more enjoyable and grow revenue for our partners. 

“LAX is the perfect airport to expand this offering and we will continue to deliver innovative ways to bring together the physical and digital experience at the airport to meet traveller needs in our lounges and beyond.”

Bea Hsu, Interim Chief Executive Officer, Los Angeles World Airports, said: “We are proud to be the first airport to introduce and utilise the technology behind the innovative Connecta platform as we expand the capabilities of our LAX Order Now programme. 

“The digital marketplace we are building upon offers our guests a more personalised airport experience. 

“In addition to passenger convenience, it also helps grow our concessions program, benefitting the small and minority-owned enterprises that are part of our airport’s diverse concessions programme.”

Earlier this month, WH Smith North America opened three concept stores at LAX: InMotion, LEGO and a newsstand under the TMZ brand.