Retail inMotion has extended its contract with US carrier, Spirit Airlines, for another three years to manage its fully-outsourced onboard retail program.

The contract between Retail inMotion and Spirit Airlines, which was secured in 2014, will continue within its existing framework and will include ‘category and supply chain management, catering delivery and the continued use of Retail inMotion’s proprietary technology solutions’.

Additionally, the Retail inMotion will implement anupgraded payment solution for the airline, which will allow crew members to process orders and take payments on board using an iPad Mini 4, fitted within a custom-designed and unique ‘sled’ (holder).

“Spirit is committed to offering a unique, customizable and memorable experience for our Guests,” said Lania Rittenhouse, Vice President Inflight Experience at Spirit Airlines. “Over the past four years, our partnership with Retail inMotion has allowed us to confidently say that our onboard food and beverage menu fully supports this goal.”

‘LOW-FARE’ AND ‘HIGH QUALITY’

“The mission for our partnership with Spirit has been consistent from the start,” added Mir Khan, Head of Onboard Retail North America at Retail inMotion. “We want to support Spirit by providing them with a reliable and well-performing onboard retail program that reinforces their brand values and creates a remarkable food and beverage experience for their Guests. We’re very pleased to be extending this mission for another three years.”

Retail inMotion HQ in Dublin.

Spirit describes itself and assures it is ‘known in the airline industry’ to be low-fare, high-quality and focused on a fun Guest experience.

“The company aims to provide the lowest total price to their guests by offering an unbundled pricing approach,” insists Spirit. “Spirit boasts the youngest aircraft fleet of any major US airline and operates more than 500 daily flights to 65 destinations in the United States, Latin America and the Caribbean.”