Starboard and Carnival dial up the fun factor with Jubilee retail offering

By Faye Bartle |

Carnival Jubilee

Carnival branded collections are among the retail highlights onboard the new Carnival Jubilee.

Starboard Cruise Services and Carnival Cruise Line have teamed to launch a retail offering onboard the new Carnival Jubilee that’s designed to inject some extra fun into the shopping experience.

Setting sail from Galveston, Texas, on 23 December, the flagship Excel-class vessel has an impressive lineup of products and experiences, from pre-owned luxury concepts to collections celebrating its homeport heritage.

“We’re excited to once again partner with Carnival to transform ordinary shopping into journeys filled with extraordinary moments,” said Lisa Bauer, Starboard’s President and CEO.

“Not only does the retail offering align with Carnival’s guests’ preferences and style, but it also celebrates the ship’s home port in the Lone Star State of Texas with custom created Carnival branded collections and so much more.”

Carnival Jubilee’s expansive retail offering spans multiple shops across three decks.

Carnival Jubilee

Carnival Jubilee is setting sail from Galveston on 23 December.

Shoppers can enjoy the breadth of categories, from watches to sunglasses, spirits, perfumes & cosmetics, fashion jewellery, handbags and apparel, as well as Carnival branded items.

There are also several new collections that are exclusive to the ship.

“Our guests are going to love the new collections created specifically for Carnival Jubilee that help us celebrate her homeport of Galveston and the rich heritage of Texas,” commented Luis Terife, Carnival’s Vice President of onboard guest commerce at Carnival Cruise Line.

A wave of exclusives

Highlights of Carnival Jubilee’s self-styled ‘Fun Shops’ include TAG Heuer’s largest standalone boutique on the Carnival Cruise Line fleet, which is home to sought-after items such as the 60th Anniversary Carrera collection.

Carnival Jubilee

TAG Heuer Carrera watch and merchandise from the Inaugural Americana collection.

Pre-owned luxury fans will be keen to browse Luxe Legacy, Starboard’s new proprietary brand of curated pre-owned luxury collections, which is making its Carnival Jubilee debut with an extensive footprint of certified pre-owned luxury Swiss watches.

Shoppers can also get their hands on vintage luxury items thanks to What Goes Around Comes Around, a collection of pre-loved handbags and accessories from labels such as Louis Vuitton, Chanel and Gucci – all certified 100% authentic.

Texas-inspired retail offering

Celebrating its home base, Carnival Jubilee will also showcase three new and exclusive Texas-inspired logo collections: Carnival Saloon, Inaugural Americana and the Heroes Collection.

Carnival Saloon features drink koozies in the shape of cowboy boots, trucker caps, fringed T-shirts, and cowboy and cowgirl hats with a Western theme.

The red, white and blue themed Inaugural Americana lineup has a vintage feel while the Heroes Collection honours the those who’ve served their country in the Armed Forces, along with their families.

Carnival Jubilee

Texas-inspired cowgirl hats with a Western theme feature in the Carnival Saloon selection.

Texas-based brands in the mix include Kendra Scott’s new Rodeo and Yellow Rose collections, as well as Deep Eddy Vodka, Tito’s Vodka and Yellow Rose Bourbon.

An inclusive approach to beauty

Starboard champions inclusive beauty with its Beauty for All campaign and this is being brought to life in a number of ways onboard Carnival Jubilee.

Ina first-at-sea, SkInsight (an interactive AI skin analysis experience that delivers a detailed skin assessment in seconds) is available, giving passengers the chance to discover personalised product routines and recommended buys.

Kylie Cosmetics and Kylie Skin are also available, with clean, vegan, cruelty free and dermatologically tested products.

This is in addition to Sol de Janeiro, Olaplex and Patchology.

From artist Romero Britto comes custom-created pieces while Swarovski is the go-to for jewellery and accessories.

Carnival Jubilee will sail week-long voyages year-round from Galveston, to popular destinations in the Western Caribbean, such as Cozumel, Costa Maya and Mahogany Bay.

READ MORE: New JV as investors move for majority share in LVMH’s cruise division

READ MORE: Starboard brings first-at-sea Loewe offering on board Celebrity Ascent

READ MORE: Starboard Cruise Services announces executive leadership appointments

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