Starboard appoints Lisa Kauffman as Senior VP, Chief Marketing Officer

By Andrew Pentol |


Lisa Kauffman has been appointed Senior Vice President, Chief Marketing Officer, Starboard Cruise Services.

Starboard Cruise Services has appointed Lisa Kauffman as Senior Vice President, Chief Marketing Officer. Kauffman will lead the planning, development and execution of strategic initiatives for Starboard, supporting the delivery of experiences and brand innovation tailored to each cruise line partner. 

Kauffman joins Starboard’s Executive Team and Operating Committee and reports to Lisa Bauer, Starboard’s President and CEO. Other recent Starboard appointments include Stacy Shaw, Vice President, Luxury Division and Retail Experience Development and Lisa Baldzicki as Chief Merchandising Officer.

Bauer said: “Lisa’s unique combination of extensive retail and cruise experience will be a tremendous asset to Starboard’s continued growth. She is a proven innovator who will leverage her expertise to create meaningful retail guest experiences for our cruise line and brand partners.” 


Kauffman has more than 20 years’ experience driving sales and profit across various products, experiences, channels and markets for global brands including Perry Ellis International, Celebrity Cruises, Macy’s Florida and The Walt Disney Company.

Before joining Starboard, she served as Executive Vice President, Chief Marketing Officer, at Perry Ellis International, where she was responsible for a portfolio of over 25 brands. During her time at the apparel company, she successfully led its global brand strategy, consumer insights, digital marketing, advertising, public relations and loyalty programmes.

Prior to Perry Ellis International, she held numerous leadership positions including Vice President Marketing for Celebrity Cruises, Senior Vice President Marketing for Macy’s Florida and progressive leadership roles within The Walt Disney Company.

Kauffman said: “We have an incredible opportunity to deliver compelling retail storytelling that delights our guests on their memorable vacation experiences. I look forward to working with this passionate and creative team who are true leaders in cruise retail.”


Starboard Cruise Services recently unveiled its 7,000sq ft retail space onboard Norwegian Encore, Norwegian Cruise Line’s fourth and final Breakaway Plus class vessel.

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