Starboard Cruise Services, has revealed details of its new Bulgari Jewellery Fashion Show onboard its latest Costa Venezia ship dedicated exclusively to the Chinese market.

The show is the product of a new partership between Bulgari and Costa Cruises and is a first-time joint-venture between Starboard, Costa Cruises and Bulgari.

Last month, TRBusiness joined select media and VIPs in Trieste for an exclusive preview of the 8,000sq ft Costa Venezia retail offer which is spread over two decks. This included an opportunity to see the Bulgari show before its official launch.

UNIQUE PRODUCTION

The first production of its kind at sea, the Bulgari Jewellery Fashion show presents a display of Bulgari jewels featured onboard at the Bulgari boutique. Its aim is to highlight the best of Bulgari Italian craftsmanship.

Billed as a multisensory experience, the Bulgari Jewelry Fashion Show first debuted on Costa Serena. The Costa Venezia show runs once during each itinerary and started when the ship set sail for the first time on 8 March.

This followed a naming ceremony in Trieste and was during a 53-day journey before transitioning to its homeport in Shanghai.

Derek Wong, Starboard Vice President and General Manager, Asia said: “The new jewellery show is yet another exciting endeavour in our partnership with Bulgari to bring our retail offerings to the next level of engagement.

“We aim to please our discerning Chinese clientele by continuing to introduce these one-of-a-kind shopping opportunities that take ship guests far beyond the storefront to create memorable experiences.”

Mario Zanetti, President, Costa Group Asia added: “During the Bulgari Jewellery Fashion Show, guests experience what our brands mean together, the type of retail experience they can find aboard our ships and what our partner, Starboard, offers them.”

Starboard’s shops feature pieces from Bulgari’s categories including jewellery, watches, accessories and fragrances.