Starboard unveils Celebrity Silhouette makeover; toasts 14-year partnership

By Charlotte Turner |

Celebrity Silhouette transformation Feb 2020 leadStarboard Cruise Services and Celebrity Cruises can now reveal the new retail offer onboard Celebrity Silhouette, the fourth ship to be transformed as part of ‘The Celebrity Revolution’; a $500m investment in ship-wide upgrades that will continue across the fleet through 2023.


Following the ship’s dry dock, the ship will travel through the Caribbean, Mediterranean and South America.


The enlarged retail area – now 6,500sq ft – sees brands making their debut on Celebrity for the first time, and the addition of new retail concepts.


“We are extremely pleased to continue our longstanding, 14-year partnership with Celebrity Cruises with The Celebrity Revolution and introduce Celebrity Silhouette’s reimagined shopping experience to guests,” said Lisa Bauer, Starboard’s President and CEO.



“We are excited for Celebrity’s guests to enjoy discovering new brands, destination-centric product offerings and engaging shopping experiences onboard.”


Celebrity Silhouette WhatGoesAroundComesAround

Luxury vintage store, What Goes Around Comes Around.

Brian Abel, Celebrity Cruises’ Senior Vice President of Hotel Operations, added: “The Celebrity Revolution presented an opportunity to mark a real sea change in our onboard offerings.


Celebrity Silhouette PointB Feb 2020

Guests can shop for ship-specific souvenirs at Point B.

“We wanted an enhanced focus on sustainable fashion and merchandising, unique pop-up experiences, and even more first-at-sea offerings with brands that exemplify our modern luxury positioning.


“In collaboration with Starboard, we have accomplished this and more.”


Guests can shop for ship-specific souvenirs at Point B, a store created exclusively for Celebrity, offering apparel, handbags, and fashion jewellery from brands authentic to the region.


For the Caribbean sailing season, guests will find modern fashion jewellery from Tagua; Marcela Cofre home decor; and Porto Marino handmade bags. Point B will rotate its offer according to the ship’s itinerary.


Luxury vintage store, What Goes Around Comes Around, offers Celebrity Cruises’ guests the opportunity to choose from a selection of the world’s most sought-after designers, including Louis Vuitton, Chanel, and Gucci handbags, along with, a first on Celebrity Cruises, Chanel jewellery and Hermès scarves.


Lemlem, an artisan-driven brand founded by supermodel, Liya Kebede, offers a collection of resort wear, shoes and handbags made entirely in Africa. Lemlem makes its Celebrity debut on the ship.


Other Celebrity firsts include Tarbay, a collection from Venezuela that features handcrafted fine jewellery, along with Tao Company Jewelry by Vanessa Arcila, known for its raw emeralds and pre-Columbian designs.


Celebrity Silhouette’s new pop-up shop concept offers a unique shopping experience with a rotating collection of products around an engaging theme.


Sail the Ocean Blue, the first shop, is inspired by the ocean and features different shades of blues across a variety of categories, including accessories, handbags and apparel. The theme will change every three months.


Celebrity Silhouette SailTheOceanBluePop-UpShopJPG

Sail the Ocean Blue pop-up onboard Celebrity Silhouette.


OUT NOW: June/July issue + Top 10 Airports

The TRBusiness June/July 2024 edition, featuring the Top 10 Airports report, is now available...


TR Consumer Forum 2024 photo gallery now live

The TR Consumer Forum 2024 was packed with memorable moments, from the very first networking...


TR Consumer Forum welcomes Gulf Beverages

TRBusiness is proud to announce Gulf Beverages and African + Eastern as Diamond Sponsors for the...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend