Starboard Cruise Services and Celebrity Cruises can now reveal the new retail offer onboard Celebrity Silhouette, the fourth ship to be transformed as part of ‘The Celebrity Revolution’; a $500m investment in ship-wide upgrades that will continue across the fleet through 2023.

 

Following the ship’s dry dock, the ship will travel through the Caribbean, Mediterranean and South America.

 

The enlarged retail area – now 6,500sq ft – sees brands making their debut on Celebrity for the first time, and the addition of new retail concepts.

 

“We are extremely pleased to continue our longstanding, 14-year partnership with Celebrity Cruises with The Celebrity Revolution and introduce Celebrity Silhouette’s reimagined shopping experience to guests,” said Lisa Bauer, Starboard’s President and CEO.

 

DESTINATION-CENTRIC OFFER

“We are excited for Celebrity’s guests to enjoy discovering new brands, destination-centric product offerings and engaging shopping experiences onboard.”

 

Brian Abel, Celebrity Cruises’ Senior Vice President of Hotel Operations, added: “The Celebrity Revolution presented an opportunity to mark a real sea change in our onboard offerings.

 

“We wanted an enhanced focus on sustainable fashion and merchandising, unique pop-up experiences, and even more first-at-sea offerings with brands that exemplify our modern luxury positioning.

 

“In collaboration with Starboard, we have accomplished this and more.”

 

Guests can shop for ship-specific souvenirs at Point B, a store created exclusively for Celebrity, offering apparel, handbags, and fashion jewellery from brands authentic to the region.

 

For the Caribbean sailing season, guests will find modern fashion jewellery from Tagua; Marcela Cofre home decor; and Porto Marino handmade bags. Point B will rotate its offer according to the ship’s itinerary.

 

Luxury vintage store, What Goes Around Comes Around, offers Celebrity Cruises’ guests the opportunity to choose from a selection of the world’s most sought-after designers, including Louis Vuitton, Chanel, and Gucci handbags, along with, a first on Celebrity Cruises, Chanel jewellery and Hermès scarves.

 

Lemlem, an artisan-driven brand founded by supermodel, Liya Kebede, offers a collection of resort wear, shoes and handbags made entirely in Africa. Lemlem makes its Celebrity debut on the ship.

 

Other Celebrity firsts include Tarbay, a collection from Venezuela that features handcrafted fine jewellery, along with Tao Company Jewelry by Vanessa Arcila, known for its raw emeralds and pre-Columbian designs.

 

Celebrity Silhouette’s new pop-up shop concept offers a unique shopping experience with a rotating collection of products around an engaging theme.

 

Sail the Ocean Blue, the first shop, is inspired by the ocean and features different shades of blues across a variety of categories, including accessories, handbags and apparel. The theme will change every three months.