The company will showcase its brands on the B&S stand (Booth 215).

Following its 2025 debut at the show, Storck Travel Retail will return to the IAADFS Summit of the Americas this month with a clear objective: to accelerate regional growth and significantly strengthen its presence in the Americas.

The company will showcase its category-leading brands on the B&S stand (Booth 215), reinforcing its strategic partnership through the King of Reach distribution network, and underlining its long-term commercial commitment to the Americas travel retail channel.

“While we continue to build our presence in Latin America with the support of our distribution partner B&S, we see significant untapped potential across the region for our core brands merci, Toffifee, Knoppers and Werther’s Original,” noted Storck Travel Retail Marketing Director Rebecca Robert.

“These brands are recognised globally for their quality and emotional appeal, and we believe they can play a much larger role in the confectionery offer across the Americas.”

Gifting will be a key focus at the Summit, supported by a targeted range of travel retail-exclusive products. These will include Toffifee sharing formats, Werther’s Original Caramel Favourites and Caramel Popcorn packs, Knoppers Travel Edition assortments, and dedicated merci gifting editions tailored to key traveller occasions.

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